The whole point of having a website is to get traffic to it and in turn, turn that traffic into actions that result in profit for your business.
A nice looking website that doesn’t convert visitors into leads is like having a billboard in the middle of the desert.- It looks nice, but who’s gonna see it!!! .
Sounds simple but this is quite a complex task. It’s a fine line between great design and a website that actually converts traffic into profit.
In this day and age a template website simply won’t do the job. Prospects need to be entertained and need to be taken on a flawless journey with leading them towards the end goal of converting into a new client.
All our websites are tailored to suit your target market and ensure that your websites result in conversions.
Our Recent Work
Turn Your traffic into profit
A website is made of two major components: Usability and Conversion content.
Usability of the site includes things like load speed, how your site flows and the overall look and feel of your brand and how its’ displayed.
Conversion content is how and what your site is saying to the potential client, and how that content entices them to do what you need them to do.
Usability
Fast loading time is paramount. It’s reported that over 50% of people will leave a site that takes longer to load than 3 seconds. So even a small delay in load speed can push away half of your traffic, before they have even had a chance to find out what you’re all about!
Being optimised for all devices is paramount. 50% of people will come to your site from mobile devices and will revisit your site on different devices throughout their research stage of your company before they make a purchase.
If your site doesn’t present itself well on all platforms ( desktop, mobile, iPads etc). then, well it’s not a great look for your business, in more ways than one..
Standing out is so important. Today’s consumers have a short attention span. If your site looks in any way at all like a generic template website, your potential customers will likely become bored pretty quickly.
Content that converts
Communicating your message and turning visitors into profit is vitally important. After the usability of your site has been addressed (flow, imagery, load speed) The only aspect left to focus on is the words on the page.
These words need to communicate your message clearly and effectively, and push your potential customers into actions that wil result in a sale for your business.
Your website is only an investment if it makes you money! .
Your website is designed for one reason: to be a platform that you can send potential customers to and have them take action that result in sales for your business.
We want to work closely with you to make sure we can design you a website that does all of this, and does it as well as possible. Our teams’ experience and capabilities in creating high quality, user friendly websites that entertain, engage, inform, and encourage visitors to make a sale and/or leave their valuable contact details are second to none, and we promise that once we have finished optimising your website and sales funnel, you’ll wonder why you didn’t look into this sooner!
Our Process .
When you start with us the first thing we are going to do is set up a 45 minute onboarding call either in person, over the phone or via Skype call so as to get a good understanding of your
business, and really dive deep together to discover what is and isn’t going to work when it comes to your website.
Exploration
Working alongside you, our team will compile a full understanding of your business, its needs and requirements, and then compare it to the actions of your competitors and the digital consumer activities within your industry. Once we have a fully detailed understanding of everything that is relevant to you, your business and your website, we will be perfectly placed to create a website that is perfect for everything you need.
Visualisation
Once the exploration phase is completed, our design team will get to work in building several examples and mockups for you to look over, give your feedback on and give us direction in how to make sure that your vision is fully realised. We’re firm believers in the mantra of, ‘measure twice, cut once,’ - we’ll do everything necessary to make sure that the design of your website is as perfect as it can be, before we bring it to life.
Creation
Perfection is everything - once we’re ready to roll out your vision, it’s time to watch your personalised website come to life! Not only do we guarantee a visually excellent website for your business, but behind the scenes your website will be optimised for peak performance - quick loading speeds, beautiful layout for both desktop and mobile screens, your users will enjoy a smooth and seamless browsing experience on your custom site!
Traffic to leads .
What’s the point in having a high volume of traffic to your site – if they’re not going to stay and make a purchase? The answer is none whatsoever, and so our challenge (and it’s one that we excel at for our clients frequently) is to not only make a highly-polished custom site for you and bring traffic to it, but to entice and motivate them to act. Whether that means making a sale, scheduling an appointment or leaving their contact details, our content creators will weave their magic and motivate your traffic to turn from window-shoppers into your valuable customers.