Before we try to decrease the bounce rate of a website, first we have to comprehend it actually means. Basically, it is the number of people coming to your site and leaving it without visiting any other page of your website. Or we can say it is the measurement that can give the details about the stay of a visitor on the website after they come to it. When a visitor comes to your site and leave it very quickly after arriving, usually means there is something wrong with it. We can see this bounce rate section by checking your Google Analytics and know the percentage. For instance, if the bounce rate is approximately 75% this implies visitors leave very soon after just after stumbling to your website, it may be the home page or any other internal page.

The point which comes to notice is your website is unable is not retaining customers. When people are getting into your site while searching for anything they are instantly bouncing back without finding anything. The point is creating your website in such a way that visitors will be interested in going through and the other pages too. Generally, they leave the page because they do not get the information or the services easily as they want. Ascertain that they land on a page that can engage the intrigue them to the others. There is no fixed point concerning the standard of the website for the bounce rate. Though it is very important to have less bounce rate as it implies the people are moving off without making any transactions and holding this position in the long term will result in no sale or business. If the bounce percentage is more than 60%, then it means that there are issues with your website that requires rectification. Improving the bounce rate by reducing it is also a point for optimizing the website as per the digital marketing the strategy.

All through the Google Analytics most of the data in connecting to the bounce rate. Notice the analytics to check the specific sections to understand the demographics like, location, social media engagement, the browsers used for the most searches. As these are directly related to it.

Now let us check out what can be done to reduce the bounce rate and interest the potential customers.

Quality compared to quantity: You can be engaged in updating the content of your site and that is nice practice, but, it should be high quality in order avoid high bounce rate. Good quality content always holds and motivates the visitors more to be on the website for long.

The Design Factor: Website design or the layout you choose is also decisive in affecting the bounce rate. Think meticulously before choosing the theme or getting the layout ready. Uncluttered themes are usually liked by the visitors. They also give a sophisticated look and it gives you more provision to highlight the important part of the content.

Simple Navigation: Navigation is another important factor that relates to the bounce rate. Easy navigation panel claims more stay of the visitors. Inserting a blog section with quality content can motivate people and read for long.

Jumbled with too many Advertisements: Too many advertisements on the website pages can cause the visitors to leave quickly from your website. The ads should be connected to the content instead of being an interruption to disinterest people.