Tag Archives: stationery design

5 Basic Tips for Personalized Business Stationery Design

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When you want to every aspect of your business to be class apart, why not the set of stationery set design? Ignoring the importance of specialized business card, folder design, letterhead can hamper some crucial chances of brand recognition. Not all the brand go for custom-made stationery design, so you opting for it gives you additional benefit. While in a business seminar or meeting leaving the required documents in the customize folder and using company letterhead will enhance the image of your business. You can never deny, it will provide the professional corporate look and appeal. Getting the logo design imprinted on the business card can improve the credibility. In business Expo or trade show, these small things will provide a touch of individuality in terms of your brand.

When you plan to get specialized stationery design these are the factors to be considered to get the most effective ones.

Select an attractive color scheme:
Selection of color tone or scheme is of a vital importance in case of business stationery design. At present, the black and white pattern will in no way entice, whereas the selection of proper color tone can be iconic, help to describe professionalism of your business. It is always wise to use the brand associates colors like on the logo of the brand.

Use of space meticulously:
Surprisingly as the other elements like color, fonts, pattern matter the use of space is of same significance. Overuse these elements can spoil the look so an element of wise use space creates the required balance. I am sure the designers will also agree with me! The stationery with a lot of graphics or text gives the complete thing a cluttered look describing nothing.

Contact Address to be emphasized:
Never forget to add the contact address to the corporate stationery items. The brand name should be mentioned in clear fonts along with phone number. Like on the business card. Providing the email address and if there is fax number get all those printed each item. As a sole intention of creating stationery is to interest people to contact you for business deals.

Choice of fonts:
Choosing the correct font type is another aspect of utter importance. Proper selection of fonts and appropriate size makes it legible and understandable. Sometimes amateur designer compromise with legibility. Now, this hampers the readability resulting in losing its purpose of creation.

Innovative Concept: Draw the outline in your mind get it on a paper and then find the elements that can add the panache and culminate the final draft to get the best one.

Stationery design should always be printed in proper fonts, with a complementing color scheme and a logo on it gives a complete corporate look.

Why are Stationery important for your business marketing?

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Having the business stationery is not an important aspect as it’s thought by many businesses or they just purchase it anyway. But if you give a careful thought about the necessities, then you will find in as an essential aspect of every business. Custom stationery has its own appeal and significance in providing your business an extra edge. It represents professionalism and is helpful to impress new clients. Even if investing in custom stationery design it will certainly pay off whenever you meet a client or have a business meeting and hand over a business card. This will give you an advantage over the allied companies handing over a cheap business card or official documents in a generic letterhead. This can even raise a question upon the credibility of the company.

A customized stationery set or for that matter a business card will hold the essence of the business in the form of logo imprinted on it. While you are corresponding a meeting with business delegates the first thing they look at is your business card and you present the other required docs in the customized folder that enhances the trustworthiness of your company. Let’s take a glance on the other points that can be proved to be beneficial:

Stationery design as a great Marketing tool
To promote your business the campaigns you will set can include flyer circulation that can create maximum awareness and exposure. Various types of stationery can have a definite use for the advertising as it has got the logo imprinted on it depicting the specialty of your company. The different stationery items include business cards, letterheads, brochures, folders, contract proposals etc. By these items, you can constantly be publicizing your brand in a creative and non-interfering way. It will reflect the company values and enhance the trust among the target audience.

Customized stationery are unique
Companies provide your own specification for the stationery design that suits the business requirements and desires. There are various agencies that offer a professional stationery design with the perfect selection of colors, theme, fonts and images that give a personal touch to it. This results in the distinct design that depicts the company essence and attracts more clients. The concept must be innovative that makes your brand stand out in the crowd. It’s a great way to show your professionalism and something tangible really enhances the trustability of the target audience. It increases the public visibility and a gives large exposure.

Explicit and Exclusive
While many company owners do not bother about having business stationery this gives you a fair chance to take an advantage in making the company image much stronger among the clients and perspective clients. Keeping the business card and some other required items with the client in trade fare will improve the chance of your getting the project.
Moreover, when you give a brochure to a person visiting your office it leaves you with a chance of getting a potential client as he or she may thing and decide later on to go for the service or product.

Significance of Corporate Stationery item for Branding

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Branding the name of your company or logo through stationery is a significant tool for marketing. It creates a distinction for your brand as the more detailing you are providing to your business with makes it look more corporate and acts as a successful marketing tool. It might look like a small point for having stationery, but can boost your business immensely. Getting customized stationery and investing in it will always pay off in the long run, like when you give your business card to a client or customer with a brand logo it creates a corporate identity. You might have got several general business card folder or businesses correspondence on a normal letterhead is not at all appealing. It will always raise a question in your mind about the existence and reliability of the company.

Coming to the next important point is what kind of stationary to Use?

You might think that your company doesn’t need stationary, initially and what all the things that we should include in the list. You don’t have to go for every item that are included in stationer. Business card, folder design, letter head is enough to build a proper corporate identity in the cut throat market. Having a business card with a brand logo imprinted on it proves your originality and makes it more viable for future consideration basing on the reliability. You can even opt for complimentary slips

Go beyond business cards though. Have paper with your formal letterhead on it for whenever you need to print something out. Have complimentary slips with your information printed on it, maybe with a coupon attached. Throw one or two into every customer’s order. Have your name or logo printed onto pens or pencils that you give out for free. You can even have magnets printed up so that your customer will throw it on their refrigerator and constantly be reminded of you every time they use it.

Impeccable stationery design tips for better corporate identity

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The word Branding, you must have heard of it many times, what it actually means? It means when a customer or client come to know about your work through impactful representation they can comprehend what you can do for them. And this process of getting recognized professionally that turns directly to sales is called branding. So, customized stationery design is greatly essential in this respect for any kind of business.

In the digital age, we have the option of email marketing on a daily basis, but they cannot be effective as print design, material, as most of the mails are directly moved to spam section of the mail by the most of the people. Business cards, newsletter have a nice potential to impress the viewers and gives your brand a corporate look. Each of the items should have the company logo imprinted on it as each of it correspond to reach your name.

Relating to the customers in a corporate way can help to increase the number of potential customers and create a mark of competency. Moreover, professionally designed stationery is essential for having the complete corporate approach in front of clients. They are communication tools for all business types whether small or big.

Let me help you out with some highly effective ideas to create an immaculate stationery design without burning your pockets.

Appropriate stationery design for your brand can be done by considering the message you want to communicate to the targeted audience and perspective clients. And we all know that images can convey the essence better with a hint of writing. You have to keep it mind that it will portray your brand’s image, therefore it is important to be forethoughtful while designing.

  1. The design should be the contemplation of your business – conveying the essence explicitly. Therefore, you require such a stationery design ascertain of getting it done by professionals as they can only replicate the brand image with the help of creative work.

  2. You might be thinking that this will incur you a lump sum amount, but then you are mistaken. There are a lot of agencies that provide stationery design services and does the work deftly and quickly at sensible prices. Even completely colored or double sided printed business cards can be availed at reasonable rates.

  3. Stationeries are set of something that includes letterheads, folder, business cards, so it has to be considered that they match each pother well. A set of well suited stationery design will magnify the company image and improves the sales indirectly

  1. Take care of that it includes all the required information specially is case of brochures and flyer designs. The indispensable thing is the company address and the logo.

  2. Talking about business cards at present we can find various sizes whereas the standard specification is 90mmX 55mm as it has minimized chances of getting overlooked being in the receivers draw or in business folder.

  3. If you want something distinct and different you must convey that to the designer for best results. Something like spot metallic or embossing effect can charge you a little more but will be worth paying for certain businesses to create a staggering recognition.