Tag Archives: seo

Effective tips to avoid the site issues that affect the web performance

Customers and search engines have genuine expectation from the websites, so ignored errors can badly affect the SEO and hinder the content performance. Since the past years, online business has seen a huge high. Websites have become complex from the previous version where simple HTML and graphics were used has now become inevitably responsive along with specifically designed pages that aim at improving the user experiences. Website issues like duplicate or irrelevant content leave a vital chance of getting hit by Google algorithm thus affecting the rank on the SERP. Lower rank in the search result will reduce the visibility minimizing the rate of clicks and ROI.

User experience is the major factor that is directly connected to the performance of the website as a poor one can hinder the online business growth and hurt the brand images in negating all the effort made for getting the reputation online. This will largely discourage the visitors from visiting the website in the future as there are myriads of options online and the competitor site can’t afford to lose potential customers.

The steep completion in the digital ecosystem the visitors have also developed better awareness. For instance, 50% of them want the website speed to be not more than 2 to 3 seconds, at present. A recent survey showed the number has increased by 30% more than in the year 2010. Especially in the case of e-commerce sites where now 51% of the people will wait for the site to get loaded whereas, it was 63% few years back. This drastically impacts the site performance.

Another aspect is the layout of the website that complementing the content is preferred by the viewers. Nearly 40% of people stop engaging in your website leading to increased bounce rate. When one lands on your site from a referral site and gets confused in the navigation then he leaves the site.

Here are three meticulous points to check the websites better performance.

Always you have to avoid these drawbacks and to ensure you need to audit the and find the errors and rectify the along with empowering the site in order to restrict potential problems.

1. Find the errors and fix the anomalies
Run the website and check all the pages to find the problems if any or page anomalies that can hurdle your business success. Check the loading speed, proper redirection, broken links and all the other factors that can discourage the user experience. Make the web pages completely crawlable for the bots.

2. Correct the severe one
It’s not that all the errors will affect the site performance equally but first fix the issues that will hinder the site more.
Aim at rectifying the user visible errors primarily, like a problem in the navigation. If any page on the website is of no use then redirect it asap.

Next is the content part, avoid duplicate content and keyword stuffing.

3. Missing alt tags for the images and schema markups should be checked.

Why is Blogging important in improving SEO ranks?

1 Reply

SEO is a complex process, Google by changing it’s algorithms and regulations still make it a meticulous task for the digital marketers. It’s just every time you strategize according to the search engine but the rules seem to change after some time and you are again left working accordingly. What can be yet done to make it better optimized?

Still, one thing that can possibly do which can’t go wrong is blogging. You can have several reasons for blogging like improving user engagement, lowering the bounce rate, trust building, bettering the SEO rankings and sharing the company updates and recent news. You can prove yourself as an expert in your subject through blogs. Boosting the search engine ranking with the help of blogging if done by following the steps mentioned below:

Proper Backlinking
You can increase the number of quality back links through blogging though sometimes it’s considered of not of so much use but that’s not true. Some can suggest you this method is not going to help after the update Google announced but ethical and relevant back links are always useful in increasing the ranks. Before linking check for the website quality and the niche should match the blogs niche.

Guest Blogging
Guest blogs can be greatly beneficial for SEO of your website. If you can have the blog written in the blog of reputable writers or industry experts. For example, if you write for digital marketing then working with the expert like Niel Patel blogs can be tremendously effective. You can get utmost popularity and maximum views. Following the Google’s quality standards, the guest blogging you have done if is from reputed source can fetch you great traffic for the website and
improve the rankings.

Make sure your blog is mobile-friendly
It’s been more than a year that people are using mobile devices to for searching product, services, information etc. Mostly mobile phones and tabs. Most of the queries are conducted on the mobile and the results are also affected by the design that is mobile-friendly. Moreover, Google prefers mobile optimized sites than the others that have been even truer with the concept of AMP.

Optimize your images
To make the blog post interesting you must include relevant images which also helps to understand the content better. But search engine bots can’t read images so you have to optimize it with alt tags. Alt text not only helps the search engine it provides the information of what’s it about and betters the user experience. You may use the keyword in it but is not very effective in improving ranks but always remove “IMG2616” by describing the image by describing it.

Quick tips to boost your SEO process for improving business online

2 Replies

There are myriads of businesses online with new emerging ones every now and again. People are exposed to lots of option for a product and have the opportunity to select the most suitable one. While every company will aim at being at the top in the search engine results you have to promote your website in such a way that it will be class apart. The digital marketing strategy needs to be very smartly done with proper selection of keywords.

Search engine optimization being the prime part of the process that is used to make the website rank well. Now let’s discuss about some content – driven effective techniques that can boost the strategy:

Optimizing keywords strategically
The keyword research is the base of the without it any promotional campaign is likely to fail. The proper keywords sets the fundamental stage for the seo. For example, the word “wooden materials ”.This is not enough to make the audience understand the product completely whereas if you select the keyword as “quality wooden furniture online”. This makes it quite clear that you are offering wooden furniture with online buying facilities. Specific phrasing will improve the public interest while long tail keywords perform well. Keywords enables you judge the market competition.

Originality rules
In SEO originality means avoiding use of duplicate content or same text in more than one web page. The unique and relevant content not only makes the website search-engine friendly but also entices the visitors to stick to your website for long. Republishing the articles or the other posts again creates duplicasy and your website gets penalized due to spamming.

Optimization on-site attributes:
The meta are important for seo requirements, so use of keywords in title tags. Though meta description has lost its significance in effecting the ranking algorithm. However, the inclusion of the keyword in the meta title and description should be done organically. It has a specific word limit and exceeding that can reduce the SEO efforts. The H1 tag must include and the content should not have keyword stuffing. Highlight the unique points with bullet points.

Strategize the navigation and the interlinking
The navigation structure has a major role to play for search engine ranking. Interlinking creates a page flow connecting to relent pages. The pages which you don’t want the bot to see use ‘nofollow’ code. Optimizing the your websites navigation makes favorable for the bot to index the other pages too.

Why UX seems to be the most benefiting factor for SEO now

1 Reply

Various search engine is bettering at a faster pace than the past years now. These improvements have helped the search results to be more focused and relevant for the web users not only when it comes to content but also basing on the user experience (UX). The end motive is to provide the consumer good information and that’s the point which influences the organic search. The information gathered from the machine is used for learning as the algorithms are making the resources refined, quality and structured to be informative.

To match up top the pace the digital marketers are constantly improving the SEO techniques by emphasizing on the UX design as an asset towards better ranking. Here are two significant points that are central to this concept.

For more effect of SEO skills use of UX:
Google’s endeavor is to provide the web visitors best user experience. The complete focus in on making the results lot more useful for the users. Now the other search engines along with Google works in such a way that provides benefits of UX for SEO undisputed. This will rather increase in the coming time for years. Though for all the firms UX is till now not employed as a prime SEO tool. A search engine marketers can take help of UX or UX recommendations is simply based on the personal experience along with proficient development programs. The SEO industry should also incorporate required improvement to make the ranking techniques for understanding the customer behavior. If SEO can inculcate with brands UX approach then it will be beneficial for future performance. If it’s not used more now probably will gain high priority in future SEO for knowing and development program.

UX must be taken to the new high than linear approach:
For working on various industry projects and clients, SEO experts use UX approach as a daunting task. But the point is it’s only considered om linear way for the index or home pages. Most of the web visitors start from the home page and this offers them suboptimal experience. The machine learning is maximizing user signals will become more eminent for search engine rankings. Problems with UX design can restrict the easy-achievable result in organic search. And if we think a little beyond in can even reduce the conversion performance. This can be well understood with the help of an example, tabbed content and more scrolls in the home page content will make difficult for the consumer to find it and several scrolls makes it annoying for the user. Whereas the content should be data-driven and the points should be written in the same place of the page removing the option of many scrolls.

Complete Guide for Google Webmaster – SEO Perspective

2 Replies

It is a standard technique and not some kind of magic tool which can help you rank a website. The ability to understand the proper tags, category, word limitation for a content are some of the worth mentioning parts of SEO. It is all about how one can define the skeleton for his/her website. It has nothing to with the content, although it is one of the most important part of the Google ranking scale. An article should have proper headings and the Title should reflect the ability to explain the complete article as a whole.

Keyword Analysis
The niche has to be very specific. You cannot rank an article with content and simple SEO only; Keyword Analysis is an inseparable part of the SEO curriculum. This has to be done very carefully and accurately. The limit between spam content and providing a class A article is very slim. You cannot stuff keywords to an article without making any sense. The flow of the paragraph should be retained and it should in no way look like that it has been inserted forcefully.

Another important factor is the bundle keywords for a particular niche. Many webmasters allow the content to be from a genuine source but makes a mistake most of the time. They are fond of keywords and love to insert as many words as they could to the content/article. This is a very bad practice and should be rectified. It is advisable to write multiple articles targeting multiple keywords but a single article with multiple keywords mash together usually do not work quite well. If the article performs worse the keywords are lost forever as well. But if an article underperforms for a particular keyword you have the chance to optimize the other remaining keywords in your next publish.

CMS Vs HTML
It has been widely debated that CMS are better than the static html designs. This is not quite true. There is a reason for which the CMS does better in the search engine results. The Google bot has no problem while crawling a CMS based site such as word press, Joomla or any other as they have well defined structure and follows the guidelines on segregating the categories and other important factors. While under HTML system you have to design everything for every individual requirement – Tags, Categories, and Archive etc. If you can do the same thing in the HTML section, chances are that they might do better than the CMS trend that everyone is implementing now a day.

Load-time and Cache
This is one of the most crucial aspects of the ranking system done by Google and almost every other search engine. If the load time is more than a few seconds it degrades the quality of the site in the eyes of search engine bots. In the modern world where information is meant to be available in a few clicks and a few second the load time becomes an important factor. If you are a webmaster whose sites used to rank better for unique results earlier and now has been hit hard check the webpage load time. This is a simple tool to check the load time.

How to create effective content for digital marketing?

1 Reply

We get to see a lot of content on the web nowadays. Everyone and anyone sharing their opinion or knowledge. Most of the websites have web blogs for sharing information. It seems all are inclined on writing and publishing on the web regardless of any topic or subject as its the personal choice of the writer. But in case of digital marketing, the content should be intriguing and relevant for the viewers. The huge number of the nonstop flowing of content online somehow creates a perception that each of us is thinking of how they can make their piece of article different from the lot.

What is more important in case of SEO purpose is the effectiveness of the content. People are not going to pay heed if the writing has nothing new in it. Of course, it has to be informative rather in case of a web content you have to think from the users perspective. The web content must give all the answers to the question that one can ask on first viewing of that particular product or services. Then comes the highlightable points that is the unique features that you can offer to the customers.

It’s not only about the content on the website same applies for the blogs also if you want audience engagement. It’s clear that when you write something and publish it on the digital media you want people to read it and also the comments they provide can always help you to improve the writing.

Here the problem arises that how to design your article that it can stand out in the crowd. It has to be researched and thought about what can be included that can interest the viewers. For instance, when you search for the horror movies on the occasion Halloween you can get many lists that provide information in various formats. Like one will be having the movie snippets and some mentioning the names with some images from the movie. But it becomes disappointing that none of the websites provided the link where you buy the movies or stream them. That is the most important point when you want to see the movies.

]That culminates while creating a content you must ponder on what all the piece of writing should contain that will make it better than the lots of other available articles. Research can also help as you can check some of the most popular websites and look for what additional can be included that will give your content a distinctness.

For that matter when you are writing for the SEO off page works, the article must be rich and high quality instead of only promotional stuff. If you are selling pet accessories and you only aim to use the products its not of any use all the time. Whereas, if you include some information where you can take the pets along with you to chill out, now that will be newness. The national parks that allow the pets too and one link from these websites will also be effective for the social promotion of the content. Including videos or a podcast can be useful.

Latest Digital Marketing updates to enhance your online business

2 Replies

The latest technology that is acquiring more importance for making your online business utterly successful in mobile optimization. The website missing on this criteria is just loosing it’s relevant traffic and valuable customers too. If you want to drive the most relevant audience to your business it definitely has to be mobile friendly. The latest update on Accelerated Mobile Pages (AMP) was previously for the better user experience only but now it has dual benefits for SEO also. As Google has announced lately to be giving more preference to mobile-optimized pages to rank better in the search engine pages. This advancement in the domain of digital marketing has made marketers more focused on mobile optimization.

The benefits that AMP can provide for your business:

AMP encourages you to implement a streamlined version of CSS.
JavaScript is not accepted in any way.
And you have to implement an off-the-rack Javascript store that AMP permits you though this may increase the image loading time.

The next crucial point to be considered is the recent update about the Google Analytics and it’s tremendous usefulness to know the source of the web traffic generation. It has been observed that Google analytics counts the clicks coming from the Google home app as the direct traffic generation. When you search for anything on Google home device and it answers directly the information it fetches as the answer is from the indexed web page. The apps used in the iPhone and Android phones you can search the recent history find the your asked queries and even the website address from which the answers were fetched in Discovered tab.

To monitor every small and bigger change in the rate of web traffic or what are the pages that are directing more of it can be clearly be found. Not only that to know the problems with the website along with search console checking the figures in the Analytics is very beneficial. It give s the true picture and you can modify your SEO strategy accordingly for the best results.

Most of the people search on their mobile devices for products and services as it’s more convenient while you are on the go also. All the recent studies show that 60% of the mobile queries turn to conversions than from the websites. Making your website responsive allows proper display on mobile devices along with best for the PCs. You only need a single version that can be effective in fetching your business to the topnotch ranks in the search engine results that will give maximum relevant organic traffic and more sales.