Tag Archives: Logo Design

Get A Striking Recognition For Your Business – Logo Design

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A logo is not only the face of a brand but has a lot to do with making the business popular among the target demography. It is obviously one of the main elements that act as a promotional tool to build a brand consistency. Taking help of software to design a logo can just get you design but will not be enough effective to impress the audience. Moreover, the cliched design due to the limitation of themes and other elements in the selected process will make it overlooked by people.

To make a mark in the regularly growing competitive market, the logo must be unique, innovative, professional and simple. Creativity rules, and expert logo design firms can provide you the required type that the audience can associate with it and you get sales.

If you think a logo to be just a sign or symbol that can be done in any way, then its a wrong perception and getting it made without precision can’t serve the purpose. As thinking this doing it yourself or trying out or getting it created by someone who is unaware of the expertise needed to create a great logo design in its aesthetic sense.

First making your company recognizable with that particular creative, you can say, is a meticulous task. You have to use it through all your promotional campaigns so it must be versatile. You can opt for the digital campaign or print medium or any other means but the brand face should equally look flawless whether represented in any format.

As per the logo design experts, a logo should look as great as in grey scales and can be used with the required look and feel. The famous logo’s like ‘Swoosh’ of Nike, the apple of Apple are just recognized with the sign, even the brand name is not required, such should be the appeal of the logo design.
It has to be innovative and must possess some features that must tell ‘what you do?’ ‘what benefits you can provide?’ who are you? This information should be dealt subtly to imbibe in the logo that too in a creative light. Hence, it is clear that you always need a designing expert or help of logo design firm to get the desired quality logo.

When a logo is created every minute aspects has to be thought upon beginning from the selection of the color tone, typography, mainly the complete concept should be so created that it can address the target audience subtly. As it is seen in the Logo of FedEx. The arrow formed in between the letter ‘E’ and ‘x’ shows the companies dedication to be fast and steady in delivering the consignments.

With this one can relate and understand their message behind.

5 Vital Questions To Ask While You Opt For A Professional Logo

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Outstanding logos are recognized even at a single glance and they possess features to be memorable too. Examples like Nike’s swoosh and Apple’s a bite taken apple is eye-catching. Both the brands have the logo designs that are unique and consistently work as a potential logo should: provides innovation, stands out in the crowd, most prominently intrigues customers which leads to sales.

We are all aware of some iconic logos, but we are not aware of how are they created. The complete process of conceptualization to the final point there are various steps to be considered and when you go for a professional service for it, you must ask them about these:

How many types of logos are there?

Generally, there are four types –

Wordmarks – As the name suggests it only with different patterns of words like multi-letter abbreviation logotypes. Some examples can be more explaining Ebay, Google, and IBM

Letterform – These logos include a single letter. Example Honda, Uber, and McDonald’s.

Pictorial Logo – this form of logo generally have illustrated symbols of known things. Examples – Twitter and Starbucks.

Abstract Logo – they actually don’t represent anything otherwise recognizable, just as an abstract art. The best example can be the Logo of Nike.

What is the type of logo that will be best for my company?

The most difficult part is there is no fixed type of logo that will work for every industry type. What will suit completely depends on the name and message you want to convey through it seen through the designer’s eye. For instance, if your company name is a smaller one, a wordmark logo can serve the purpose better, like eBay. The abstract form of the logo makes the name memorable for the customers.

What are the important points of business that my logo should convey?

The logo – its color, design, shape – all should evoke an essence of your brand and convey what your is all about. Wheeler says “When people look at it, they should get a feel for your brand personality and your distinctive point of view.” They should recognize that you are a level up and different from the other contenders.
Amazon’s logo has “a” to “z” with an arrow below which implies a smile and as they provide everything so it’s a to z.

What are the suiting colors?

Color is eminently important. According to the industry experts, it is better not use the same colors as the closest competitors do for their logos. Use different color tones for giving psychological punches. Like red in KFC’s logo signifies hot and spicy food, yellow is happiness, energy and can be used for the health-related companies.

What fonts should I consider?

The fonts are also a significant element in a logo. Selecting a fancy logo can’t serve the purpose but must be easily readable from a distance too. None likes to squint while looking at the logo so the size and shape of the font mater. For example, a law firm which is related honor-ability, justice, and can be described best with bold fonts and for toy company or candy shop playful fonts can be very viewer engaging.

Some Of The Most Motivating Logo Designs For 2018

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The predictions and assumptions have already started pouring in and as we are living in a branding oriented world, the changing trends impact the upcoming future logo designs. The logo designing industry experts suggests some rules or simple principles on how the design techniques will vary for good. As per the experts, there are maximum chances that minimalism will be trending in simple designs in the approaching year but of course with a twist of advancement.

So now let’s take a sneak peek at the cool stuff of the upcoming year stores regarding logo design

Animated Logos/Moving Visuals
We are not at all wrong if we say that animated logos will be swaying the trend on the year 2018 in terms design. Pondering why most of the brands are choosing for moving visuals in logo design? The funda is simple, their adaptability which can make all most any logo design that can be made to a catchy design with animation technique. It is quite possible that potential audiences will get to see a lot of logos designed as GIFs. An additional advantage is they have increased user engagement benefit for your website.

Digital Paintbrush Trend

Now, another hottest logo trends adorned with all the needed weapons to capture the contemporary territories of logo designing. The plus point is that we are no more only limited to old brushes of Photoshop. Digital paint brushes are advanced, more versatile and have the functionality of creating a more natural effect. Many of the graphics experts have already started creating appealing lettering’s and logos for the organizations.

Letter stacking

Letter-stacked logos are seen very less and there is a bright chance that of getting trending in the coming year. It is a process where fonts and alphabets become the most significant aspect of the branding. An example can make it clear, the logo of Film Independent and New York City Ballet have the letters stacked with designated lines to a particular set of words.

Custom/Hand Lettering

When it comes to logo design trends and techniques, nobody can overlook the typography trends to look forward to. In the recent years, there’s been a sharp increase in the popularity of hand lettering as it caters to sleek minimalism, simplicity, and class, all at the same time.

Custom/Hand Lettering

When it comes to logo design trends and techniques, nobody can overlook the typography trends to look forward to. In the recent years, there’s been a sharp increase in the popularity of hand lettering as it caters to sleek minimalism, simplicity, and class, all at the same time.For example, the logo redesign of Madame Tussauds is done by artist Alison Carmichael to freshen up the logo as a part of the more digital-focused rebrand of the wax figure house.

“It needed to still feel like the old Madame Tussauds logo but just a more current version,” says Alison. “The whole thing needed a refresh, simplifying the forms, a bit more weight and just streamlining so that it feels more up to date.”

Significance of logo design for a business to survive in the competition

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Wherever you go you always get compliments on your beautiful face even for the unknown persons it becomes memorable for sometimes at least. Similar is the impact of a good logo design for your company. Irrespective of you having a bigger or comparatively small venture to create a good foothold in the sharp competitive market. Every emerging company wants a distinct recognition and awareness among the target audience.

So, the beginning point is the logo as it serves as the face for your business from the initiation and comes along as your business thrives. From the marketing point of view, a professionally designed logo can attract more customers and clients. A logo being a small yet one of the most important parts of a business is a prime requirement of the present times. With mushrooming ventures, you will always have to create a staggering brand persona that should be unique. While it has to be innovative must be simple at the same time. The main purpose of a logo, which is a brand mark is to convey the brand essence, message and the nature of the enterprise to the audience.

Creating something complex in order to make it unusual will spoil its functionality. There are so many popular brands that are recognized with its logo only. Like Nike, Apple, Mastercard, Mozilla Firefox, Starbucks, Walt Disney, Google, and Nokia. All these multinational companies are simply recognized by their logo’s and are getting evolved through the passing time. For instance the most famous logo of Google, primarily it was the spelling ‘Google’ represented in wavy pattern and the fonts looked slanting (1997), then from the next year it the colors remained same but it didn’t had the pattern and was simply written till 2010, then came into popularity the flat design and they also changed the logo to flat look from 2013 to present.

You only need to create one logo but it has to flawless and memorable. The uniqueness in will attract people but it fails to communicate the business message to the target audience, all goes in vain. Taking professional help can ensure that you have got all the aspects correctly done to give your business a different face while conveying the brand nature. This is quite a creative and meticulous task which can only be handled by expert designers as it cant be a scenery but a quite a smaller representation portraying the brand in the best possible way.

Working in the industry professional logo designers know the trends prevailing in the market and they have good knowledge about the preference of the audiences. The logotype largely depends on the industry type too. Some of the colors that are typically associated with some industry types and also colors have inherent quality to display certain emotions and people relate to that. Such as Red is related with power, energy, passion, and love, Yellow is seen as the color of happiness, cheerfulness, and intellect and blue is signifies depth, stability, and confidence. So it becomes very important to use the right color to touch the right chord.

Not only the color, the concept, the layout, selection of fonts and whether you should opt for a text-based, image-based or a combination of both can be best understood by experts. Professionalism counts the most in this highly competitive world. A logo is a prominent tool in the marketing and promotion of your business so it has to be stupendous one. And investing in getting it designed is worth doing it.

Why logos plays a significant role for advertising?

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For promoting or advertising a business, there are various methods that are employed to ensure maximum exposure. Logos are an integral part of most of the methods which marketers often overlooked, whereas it can use many times in several forms. The logo enhances the brand awareness and it can be used in a commercial as well as in a print ad campaign, which will increase the brand credibility.

This will improve the recognition too. Advertising using the logo can strengthen and communicate the brand’s value, an essence which is said to be symbolic benefits of a brand. It becomes the point of relating between the sellers and buyers. The effect of using logos in ads in remarkable so it is difficult to get ad logo rights. The examples can be seen for the multinational renowned brands as McDonald’s, Subway. These brands are majorly identified with their brand logos. But still you can think why is the logo so important for advertising purpose, please continue reading the next to know:

Constructs Corporate Identity and Trustworthiness
While your logo is already a recognized as the symbol of your brand, people already know and trust it, so advertising with it enhances the trust factor and builds the brand’s customer identity. Several big brands use their logo in the advertising efforts and get more benefit than the brands not using the logo. That is, improving the trustworthiness will lead more business and more revenue generation.

Heightens brand exposure
Using logos in advertising is essential to improve the exposure of the business or brand on the global platform. Putting the brand mark on every advertising outlets will fortify the reach of your brand and enhance the exposure to more and more potential customers. This will make way to more profit to your business as you care already a respected brand name trough different campaigns of advertising.

Helps to connect with the customers
From a personal level, implementing you brand mark in the advertisements helps the customers to associate with the product type and the brand reputation along with the trust factor. Using logos for reliability is one of the most powerful ways for you to evoke a positive response from the consumers. Showing your efforts will not be so effective as it will be if you use the logo. The simple logic is if the audience can relate, then they will buy more and the logo is the tool that intensifies the features and credibility of your business.

While in this competitive market advertisement is the way to reach the audience, a logo is the part that provides the distinctness. There are myriads of enterprises providing similar items and it is the specified brand mark that makes your business existence to the customers online and offline.

Do’s and Don’ts of logo design for a start-up venture

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Logo – the word is so popular in the business world due to the purpose it serves. It might look like a very small aspect of big venture but has a bigger role to play. When a business owner might be a start-up or an existing one, has to have a unique and conveying logo. Because for the new company it is the symbol or sign that is the first identity of the business and marks its inception. And for established brands, it is that simple design that wherever seen the customer can connect to the experience with it and when found in all stores or online enhances the brand image in the eyes of the viewers as a popular name.

To attain the same popularity a new company must follow certain techniques to get a proper logo design. So, let’s consider the do’s and don’ts:

The initial design in black and white
Use of perfect colors can make the logo look very attractive, but it’s necessary that same logo design looks best in black and white too. The simple way to test it is: take out a copy of the logo through an office printer in black and white and see whether it looks fine or not. If it appears to be blurred or unclear, then definitely you need to work on the logo again to make it perfect for both representations.

Do not implement many colors
Color is a prime aspect that creates the magic in every visual item, but when we are talking about logo design we have to use it meticulously. A logo should always be simple and use of two or three colors can give the best results. Use of too many colors can make it look clumsy and confusing to the target audience. For checking the overuse of color just take the design and shrink it on the computer screen; if it appears blurry or fuzzy in that process, then it’s high time to consider the use of colors again.

Images disconnected from text
You may feel that your logo is a perfect combo of icon and text, but if you disconnect the icon from the text, it will give the logo an additional appeal. Presently where icons are shared increasingly, you can design your logo shareable, by keeping it

Do not settle for a wrong font
If you find some font to be amazing on the screen of your computer, don’t select it at ones but check for how it looks in other scenarios. Put it on a distance position or figure out it appears when suits well with other fonts that you are using for the print items or on the website. If the selected font fonts look perfect with all the options then you can settle with the font type.

In the age of custom logo design try to avoid using clip-art as it limits the creative dimensions and can give a cliched look. Your brand face must have a unique and attractive look that can convey the brand essence at a glance.

Impact of Logo design for small scale businesses

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Whether your business is small or big does not matter. The main thing which matter the most is that how you present your brand in front of your target audience. The most vital part of this Logo design is that it represents your organization identity towards your target audience. ” Drops of water makes a mighty ocean” the accumulated small efforts of your branding can bring great success to your business. The most important thing which it does is that it creates chances for your brand to penetrate the market. There are several aspects which can lead to creative Logo design for small businesses.

The following sections contain the points to be considered for creating quality logo design:-

1) Being Memorable-Standing out from the competitors
A good company logo design is about being memorable so that it sticks to the mind of the viewer’s for a longer period of time. The most important part of it is that it creates mark in the minds of your target audience. The color selection and a pattern of a logo can easily curb the thinking process of a logo designer.

2) Being Professional – Building Trust
Trust is the most dominating factor in building long term relationship with the clients. Effective Logo design gives a professional outlook which creates a sense of faith among your target audience. Great logo creates a positive impression and poor Logo immediately strikes off the priority of the brand from the mind of your customers.

3) Increase in sales:- Great Logo’s display’s a positive approach for your brand. Powerful design can divert the mind set of your viewers and compel them to take a buying decision. Here the brand is small or big does not matter the thing which matter the most is that how a brand approaches towards a customer.

4) Being Unique – Creating Customer Loyalty
Every brand whether small or big has their USP in their products or services. So when these USP is highlighted on a logo then it snatches the trust and loyalty of the customers. Another most important thing it also does it outsmarts your competitors. Thus it helps to create a long term relationship with the brands.

Every business is meant for achieving a desired set of goals. So creative Logo’s helps to fulfill your desired objective for your business. Every bud one day becomes a huge tree in the same manner ever small venture grows big with time. Hence the factors which influences it to grow further are also important.

Most of the small scale business today are looking for an attractive logo to build their awareness program. Logo’s of most organizations tell the story about the services of a brand to initiate an active & spontaneous reaction from it’s viewer’s end.

What should be the budget required for designing a great Logo

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Every Logo is different from the other. Each Logo is designed as per the requirement of your needs and as per your industry specification. As the designs are different, so prices are also different. The budget, which is required for designing a logo absolutely depends on the fact that what amount you can afford and in that amount what are the best creative designs are available. So before setting the budget for your Logo design, you need to know the fact that what are the methods used to fix the price for a logo.

Depending on where you want to use your Logo and for what business you want to use it is the vital fact. These are the two aspects which need to be considered carefully before fixing the price. There are basically three common types of Logo pricing used in the design industry today.

The pricing system which is followed most commonly are:-

1) Hourly Rate
2) Fixed Price
3) Packaged Rate.

Now let’s go a bit deeper into the insights of the concepts to get a clear understanding of the charging procedures.

Charging Hourly

A very common method used by graphic designers to charge is by hours. Depending on location, experience, and many other factors hourly rate varies anywhere from $8.00 to $ 500 per hour. This is a huge difference, but it is a fact that it happens usually if the designer is very proficient and experienced.

Flat Fee Pricing

Another method for pricing is flat fee pricing in which the pricing structure is fixed and depending on the types of organization it varies. You can compare the price rates as per your organization or as per your needs. For different set of person & a different set of organization, it changes like

Professional Agency;- $1000-$5000
Independent firm:- $ 500- $3000
Freelancer:- $250- $ 2500
Off shore designer:- $ 100-$250
World Famous Designer:- $1,000,000

Logo Package Rates

Various Logo designing firms have preset the package rates along with various other additional services. These are done to maximize the affordability. Now you have to just compare the best quotes and go for the package which best suits your needs. These are one of the most authentic systems which is being used today. The chances of price discrimination are less in this system of pricing used by various brands.

Thus, above are the methods which are followed by the companies to charge from their clients. Now you have to decide judiciously as per your requirement that where to invest your money. Prices actually get altered as per the business needs. It may be from the end of the consumers or it may be from the end of the brands. You can make a proper research on the prices offered by different brands and can opt for the best one which will fulfill your needs. Thus price comparison is the most important part of the Logo selection from consumers end.

4 reasons for using logo in your company vehicle

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Entrepreneurs need to be smarter while doing branding of their product or services. Hundred years ago entrepreneurs try to extend their brand name by going to western countries. But today the business concepts have changed a lot. Now the trend is that to go mobile to spread brand awareness at a faster rate. It means one business owner can use the logo of his company on the vehicle to spread awareness of their brand. Smarter the approach greater is the revenue that is what needed to spread your wings in this highly competitive market.

So now let’s check out what are those four main reasons that influenced entrepreneurs to apply such a strategy to promote their brand.

1)The low-cost factor of logo design: – The great news is that you can have the provision to design professional logo at a very low cost less than $300 then you can apply it on the vehicle worth less than $100. Now the cost of using expensive billboards is no more. The monthly rental cost is also not needed to promote your brand. Just you need to paste your logo once on your vehicle and you are done. There is no need to worry now for an additional cost.

2) The flexibility of logo placement: – Today the companies are using mobile placement of their logo. It means they can place the company logo anywhere on the vehicle. Not just on any part of it but on the entire part of the vehicle can be covered with it. Now you can wrap up the entire vehicle with this to increase your branding. In a very small span of time, you can spread awareness of your brand. A magnetic sign allows you to display it and lower it down when you do not require it.

3) The mobility of your logo: – Most of the signage is stationary in nature. It limits your geographic boundary as a marketing tool which is very harmful to your branding objective. This technique assures you that your branding is not confined to one place it keeps on moving from place to place. The mobility can help you to keep your brand stay ahead in the competition.

4) Branding Your business: – For every business, Logo is very important as it is like the identity card for your business. A unique symbol which defines your business. So a logo on your vehicle can increase your brand awareness to that greater extent which is beyond your imagination. It removes the chances of your brand name get forgotten by the viewers due to constant movement of your company vehicle on daily basis.

Removes the chances of avoidance. Increase the promotional activity just by showcasing your latest offers in the vehicle body. Customers can misplace your brochure, business cards but they are likely to misplace a great logo which is being attached to your vehicle

Thus, in the long run, this marketing technique can invite more prospective leads for your business to get flourish.

Landscaping Industry Logos To highlight a brand responsibility towards environment

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Business logos are the means of communicating their brand message towards it clients and ultimately ensure strong business promotion. Aesthetics of a logo not only creates brand awareness but it also shows that how much efficiently a brand maintains an environment friendly norms. Not to only benefit them but also to the environment at a large. Good Logo’s with the touch & feel of Nature will give you a feel of Serenity and it gives you a breath of fresh air in this materialistic world.

Now let’s explore what are elements of a good landscaping logos:-

1) Earthy Colors: – Colors related to nature like blue , green, brown can attract the represents the presence of nature. So landscaping design can be a very effective tool in this regard to divert the attention of the customers towards brands attention with respect to the environment. Different colors have their own unique identity to reflect the brand’s approach towards environment program. Like blue represents water body, sky, which shows that they are Eco-friendly towards water body and will not pollute it while performing their business operation.

2) Nature oriented Images :-
Most of the logos are related to the essence of Nature. Hence the images which blend with it are mostly used here to catch the attention of the viewer’s towards the clean nature of the brand. These images are also a kind of illustrative graphic logo which ensures high landscaping designs which portray the brand awareness towards the environment. Some of this images which are mostly used in designing such a logo are as follows:-

a) Flowers
b) Branches
c) Trees
d) Leaves
e) Fences
f) Hills
g) Rivers
h) Animals/ insects
I) Stone walls.

3) Effective Overall Style:- Fitting Typography: – Different types of font styles are used which are very attractive in catching the attention of the viewers. Some contain only image other contain only typography sometimes it contains both. Hence image texture and fonts also play a very vital part in gaining the attention of the viewers. Basically, four types of typography mostly used here

  • Display typography
  • Serif Typography
  • script Typography
  • Sans serif Typography

4) Effective Overall Style: – The overall style of the Landscape logo is the most vital part of designing to get the attention of the brand and to make a long-term impact in the minds of the customers. Sometimes simple but informative logo can play a huge role in building the brand image. Thus ensuring the long-term relationship with the esteemed client.

5) Versatility:-
The planning of a logo design is the most vital part in creating the brand awareness on a large scale. Today rules of different nations have become very much stringent towards environmental norms. So to keep in tune with that it is essential to make logos with such effect that it catches the attention without violating the norms of the environment.

Thus when branding gets blended with the colors of nature it creates a unique flavor in the minds of the viewers which stays in the mind for a long period of time.

LOGO design – Why it’s the face of a businesses

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We have several options to explore at present. In case of any services or products, people know it by the name and the brand design. That’s the logo, the mark of authentication. Various famous brands are simply known by the symbol it’s represented with. When the complete business market is flourishing online it’s needless to say that you will need a logo design that will justify all the versions. When put on the website must have the perfect features and simultaneously must be effective in conveying the brand message in print format.

It’s a highly competitive field and to get popular a logo has to be versatile and dynamic. Each intricate aspect being important from the business perspective must have a corporate look and feel too. The selection of color, typography and most importantly the concept must be unique and fresh.

Some of the entrepreneurs thinking it to be a trivial matter to get a professional logo design can see less popularity for their business. As the symbol, sign or the abstract word serves as the face of the brand it has to be perfect in communicating the brand essence.

Taking help of software to create one can just end up in giving you a cliched logo design that can fall prey for logo infringement issues as the clipart and the themes are limited. And other business may also opt for the same theme and look similar. The fonts, the color tone are the crucial aspects of the logo. Colors evoke emotions and are related to the particular feature and trade. So industry research is also much needed in order to create an original efficient design that can entice the audience.

Before designing the concept the target audience must be kept in mind as it’s they who are the probable customers. The logo must be speaking out the brand loud and clear. This in no way means that you need to include a lot of elements that can make it confusing for the consumers, rather, they get disinterested in catching a glimpse even.

It’s always wise to go for a professional logo design that can be efficient too. The corporate identity of your business shows by the apt features of the logo depicting the USP. For instance, a fashion boutique that design girls attire can easily use the floral colors like pink, yellow but a can you think of bike companies logo in the same. I am sure that your answer will be no. It will look waggish, right! As a bike is associated with robust features and can’t communicate the essence. Likewise, every sector is associated with some colors which make the work easier.

An experienced designer all acquainted with advanced designing technology who is aware of the industry standard can serve the specific needs successfully. The culmination will be done after making it sure that the logo can be perfect to intrigue the audience.

For a business to become popular for it’s brand mark, the logo must be simple, timeless, dynamic and conveying.

The basics of logo design while looking for perfection

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The image or symbol that serves as the face of your business is the ‘Logo’. It’s quite simple that it will be created with a intention to impact the audiences.

Here I want to talk about getting ideas in a little more detail to help a designer create a logo design in the way you envisioned.

When coming up with ideas for logos, there are 4 things that every logo should strive to be. I’m going to cover those 4 things in this issue.

1. A logo must be describable. Take a look at the McDonald’s arches, which are combined to form an M. One can easily describe this logo if asked to. That is the mark of a good logo, one that is easily describable. If you can’t describe it. Scratch it. This will usually happen with logos that are too complicated.

2. It must be memorable. When you see a logo, it must be so well done that a person could never possibly forget it. One might consider a smiley face (for have a nice day) as a logo of some sorts. This is a picture that is not only memorable but one that people can easily identify with.

3. It must be effective without color. In other words, if you were to take your color and render it in black and white, it must be just as effective for brand recognition as the same logo in color, or at least close enough to it. If it isn’t, and you’re relying too much on color, then your logo isn’t doing the job.

4. It must be scalable. In other words, it should be effective regardless of the size, within reason of course. The best logos can be very small or very large and the effect of the logo itself is the same. Logos that are too busy do not render well when small because some of the detail gets lost.

Why is logo designing a significant aspect of business marketing

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When you think of buying anything what comes to your mind first? The quality and then the price right? While pondering about these two you search in your mind for the best brands that offers the finest ones. Like if you want foot wears or shoes then you think about Nike, Adidas, Puma, Reebok and more. If I am not wrong it’s the visuals of the brand mark that comes first to your mind while you think of these famous companies. For every product it’s the visual aspect that impacts the people positively.

It’s the brand mark that is significant as an identification for a business. Often you may see customers are not sure of the name of the product but recognize it by that specific image, that’s the logo. With the in rocketing speed of growing demand, lots of companies are emerging every other day making the competition steeper. Sales is the prime goal of every business but to achieve the goal first you have to reach the relevant audience create awareness. When people start associating the logo with the brand you can be assures of it’s success. But the job is not that simple as it sounds. It has to be unique and original.

A logo is the first thing that everyone notices about the brand and gets acquainted with the features of your business. You will not get a chance to include lots of element to prove your point of view about your venture, through your logo. Though it’s not only the message you want to depict but has to be something that can be appealing to the clients and consumers along with the brand values.

Using many elements will make it look clumsy by subsiding the actual essence of the brand. Moreover, complex brand emblems are confusing and less appealing.

Simplicity is the key point. A simple design with precise elements like proper color to evoke the emotions correctly. Logo designing requires professional finesse as it’s culmination of the correct you might say piece of art, with the blend of accurate image, text, symbol.

There can be three types of logo design, textual, image based or a combination and it’s daunting task to decide which type will be appropriate for your brand without technical skills. Every product has a target market and you must have the good understanding of the demographic you want to target. But this is not all, creativity and uniqueness are required factors that can make it stand out in the crowd.

The concept should be creative enough to communicate the brand message at a glance. And the simplicity making it memorable for the potential customers. An expert designer has complete knowledge of the intricacies involved in creating a unique logo apparently addressing the target audience.