Tag Archives: Folder Design

Significance of Corporate Stationery item for Branding

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Branding the name of your company or logo through stationery is a significant tool for marketing. It creates a distinction for your brand as the more detailing you are providing to your business with makes it look more corporate and acts as a successful marketing tool. It might look like a small point for having stationery, but can boost your business immensely. Getting customized stationery and investing in it will always pay off in the long run, like when you give your business card to a client or customer with a brand logo it creates a corporate identity. You might have got several general business card folder or businesses correspondence on a normal letterhead is not at all appealing. It will always raise a question in your mind about the existence and reliability of the company.

Coming to the next important point is what kind of stationary to Use?

You might think that your company doesn’t need stationary, initially and what all the things that we should include in the list. You don’t have to go for every item that are included in stationer. Business card, folder design, letter head is enough to build a proper corporate identity in the cut throat market. Having a business card with a brand logo imprinted on it proves your originality and makes it more viable for future consideration basing on the reliability. You can even opt for complimentary slips

Go beyond business cards though. Have paper with your formal letterhead on it for whenever you need to print something out. Have complimentary slips with your information printed on it, maybe with a coupon attached. Throw one or two into every customer’s order. Have your name or logo printed onto pens or pencils that you give out for free. You can even have magnets printed up so that your customer will throw it on their refrigerator and constantly be reminded of you every time they use it.

Why Is Professional Stationery Indispensable for Every Company?

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All companies can be benefited with stationery for their brand. A low price rate for the custom designed stationery makes it a more viable tool for marketing. For example, business card designs, envelopes, letterheads, ring binder and personalized folder designs are a small representation of their brand and are lucrative. Selecting a stationery design is easy if you consider at the given points below:

  • Omit the commonly used templates and try to think something beyond the cliched. Delivering something innovative can be of more interest to the viewers.

  • Keep it simple and exclusive. Use of excessive color and jumbled design may completely spoil the look of your business card and other materials. Instead, choosing the basic designing components like header, footer and simple border can make your stationery look unique. As we have seen a simple design always astounds.

  • Select light color shades. As we write with the dark colored pen may be black or blue, so if the official letterhead or envelope will be of lighter hues the contrast affects will make it more readable. So it will be wise to choose light colors.

  • Type of fonts used always matters. It is to be kept in mind that the type and size of the fonts should be matched or suiting to the size of the paper. You have to make sure that you opt for the font size that is clearly visible and it’s simple.

After having a glance at guiding steps that can lead to a successful stationery designing let’s check out the essentiality of it for any company.

Rendezvous with clients:

It is needless to say that it is significant that you make an impact on your client while discussing a project deal. Using personalized or customized folder design, ring binders, desktop calendars can be a better way to create a good impression about the company. It will serve as an added advantage for quality and proficiency of your brand leading to a successful deal.

Presentations:

Doing a business presentation is everything about creating the right impression and in this nothing can be more professional than personalized stationery like presentation folders, binders and letter heads design. Knowing the fact that you have limited time to create an impress upon, every bit can be helpful. With the help of customized stationeries placed correctly, it can at least depict your professionalism and sincerity for the presentation. It will give you a distinct identification from the rest of the businesses. Besides, it will also create brand recognition for the decision makers as you leave the folder with them for their perusal later.

Trade fair or Conferences

Trade fairs are the most helpful platform to create a strong impression on potential clients and they can also be used as branding tools. Customized folders, ring binders and envelopes will give an immediate recognition in the conference. To top it all if you have provision for people to carry away stationery with them then that will be an amazing tool for brand recognition and lucrative advertising scheme.