Tag Archives: affordable seo services

Check out Steps to avoid Google down-ranking

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Being well acquainted with the advanced SEO techniques is indispensable to keep your website well placed in the competitive web world. And it is a known fact that constant updates and changes keeps going on in SEO field. The proper strategies implemented website rank well, we can see in the transition of last 3years. Upcoming Google Penguin updates are being assumed to roll out with complete effect and it will be in real-time and this will bring out many changes in the SEO world. So it is better to work with a full proof strategy to ensure no rank-deeps. The steps that can help you deal with changes in the best way. Have a look in the below given points :

Relevant Link Building:

Link building is a long trusted process in SEO services for ranking better in the search results, of course one of the many. It should be kept in mind that unnatural link-building can impact the website adversely. Though after that Google announces link building is okay until it violates the Google webmasters rules. So, it is wise to abide by the webmaster guidelines and review all the links to ensure the same. Otherwise the consequences may penalized by Google and this will harm your website badly to be recovered for the long-term. At present it is best to have back-links from websites that have high page authority and domain authority.

Ethical Anchor texts:

After the Penguin update that rolled out in 2012 using exact keyword completely for the anchor text has become risky. Overuse of anchor text can result in penalty by Google for over-optimization that is the reason you should go for maximum 6 to 8 links with long text including some of the keywords in it. That is accepted by Google and helps to improve the website ranking remarkably. A survey done by Moz also hinted that less number of links that are perfectly matching anchored links from relevant web pages can be beneficial.

Including specific pages for targeting:

Creating relevant page for the targeted keyword justifying the product or services you are offering is great for proper results. Perfect link profile is a most effective SEO ranking points.

Improve in User engagement:

Improving user engagement on your site is one of the key factors for the better performance of the website. Less user involvement in your sites is a determining factor for more conversion rates and even effects ranking. Though it depends on the website design to a great extent as proper use of color, easy navigation, selection of fonts and the content are the various factors that contribute to user engagement.

Unique and Informative Content

The content on the web pages must be written in simple language use of a lot of jargon will result in losing the users very fast from the page. Content filled with technical terms will make it obscure for the visitor so they will not stay for long on the page. Another point in this respect is, the content needs to be unique otherwise it has got no use in the eyes of Google whereas it will badly impact.

4 Ways to find Website content Plagiarism – SEO Perspective

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Without our knowledge plagiarism can happen irrespective of our effort to protect the website. The term ‘duplicate content’ is very familiar in the SEO arena, we get to hear time and again. As a professional webmaster we try to have a value adding and unique content to the website for best impact for the users along with search engines. SEO services can be at large benefited by refraining the plagiarism issue.

Duplicate content can impact the website very badly, you loose the rank benefit you got from the previous cashing of the crawler. Evidencing itself in many types it is one of the most elusive and majorly overlooked issue for which the website suffers and observes a huge rank fall. To our dismay, there is no particular checking tool to gauge the plagiarism issues in Google search console. Obviously after we come to know that the web content has been duplicated we have sources to know where it is used and what percentage has been copied. Often it arises from a sites structure or CMS limitations.

Here I am going to list 4 possible sources of plagiarized content that can have an adverse impact on your website:

Check through the URL format (HTTP and HTTPS)

One of the simplest way to check whether your website has two live structures that has been indexed can be seen using HTTP and HTTPS rule. The existence of both can be alarming yet there is chance that the developer might have overlooked the 301 redirection and changes to HTTPS format.

Likewise, while google incentivized webmaster have their websites completely to HTTPS, many site owners decide to make the significant pages, which needs to be secured like the login and landing pages. The site developer is instructed to use this type of linking structure while the crawler may visit a secured page it would attach to the other URLs, resulting in the creation of two interpretations of the website.

Long-back used Sub domains

If you have abandoned your sub-domain website and selected for a sub-directory site or you might have created a new website. While forgetting to remove the old content and it being still alive online, it will evidently affect your website negatively. It is advisable that you use a 301 redirect for the old sub-domain to the present website. Even it is important from the back links point of view.

Staging Phase of a Website

You are designing a new site? Planning for a grand reveal for it? If you have not restricted Google’s crawlers from crawling your staging website it may have taken a quick view of your site. You are mistaken if you consider that no one is going to do staging.yoursite.com, there is not even a chance. Then you are mistaken as Googles crawler keeps on indexing every site, including the staging one. This can hinder the search results position in SERP and create ambiguity for the users. It is wise to use no index tag and block with robot.txt file to restrain from this issue and remove these while you bring it online.

Content Syndication as a Vital Tool

Content syndication is a great tool to interest the users in the content in a refreshed way, but it has to be taken into account that certain guidelines must be decided for the publishing of the content. Aesthetically , you can ask them to use rel=canonical tag on the used page to make it clear to the search engine the real source of the content. This will majorly restrict the chance of duplicate content issue.