Digital marketing is a field progressing and changing with lightening speed. With 2016 on the way to be replaced by the upcoming year, it's high time to get acquainted with predictable changes to happen in the upcoming year. There has been a lot of major changes in the year and the prominent trends will successfully continue with more impact. Apart from these, Googles algorithm changes that always keep business owner pinning to cope with the change, many more trends are expected. Before starting the new SEO campaign its better to get the idea of scenario. SEO being the most important part of digital marketing must be focused for better online promotion in the upcoming year

Here are some of the predictable trends that can help for better search engine optimization:

Improvement for User experience Keywords are still significant, as typing these words one can get the result for their query. Though audience or people now searching an exact phrase, meaning their requirements. Search engines also provide more precise information for identifying the user intent. So the audience also search by entering the complete query in Google or other search engines, resulting in correct data accumulation and perfect results more efficiently.

In the coming year brands will have optimize digital content basing pf the intent instead of optimizing it for the keywords.

Research: Check what will the user searches as per your brand that can make them come to your page. Try to tailor the content with the answers that they would like to know about the product or services.

Optimization: After collecting the data from the research, make the alteration accordingly that can improve the rankings. Based on this information give the customer a good reading experience with a story telling approach.

Managing: Always keep an eye on the analytics to know the performance and what has to be adjusted or updated accordingly.

Accurate results for the queries: Google is the platform on which we rely for all our queries and it will give you relevant results in the form of websites, videos, reviews, and information. Schema or structured data will enable the search engines in gauging the web content better and providing specific information to the viewer in a better way.

Cross-channel branding: Cross-channel branding or marketing refers to using several channels to promote your brand in an incorporated way. For instance, if the target audience is using mobile for browsing any product and services, but is reluctant to go for it, then you can enlarge the chance of reconsidering it through targeted ads basing on their queries through social media. This can only be efficiently done when you know the target audience and user behavior.

Mandatory Mobile optimization: Mobile optimization has changed the SEO techniques now for a few years. Search on the mobile is increasing rapidly and no shows, no chance of reduced use in future. Most of the web traffic is fetched from the mobile browsing and shifting the audience from the desktop. Many of the e-commerce and other websites are getting the maximum leads from mobile devices. It is being heard that Google is planning to index the mobile sites first so responsive or mobile friendly website will become mandatory for business owners in 2017.