Author Archives: SEO

5 major ‘SEO’ and ‘Content’ trend change that is indispensable to know

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Google has given a tough time to marketers in the past five years. These shifts encompass the new algorithm updates to the mobile-first approach aiming at the same target. That is for proving most relevant and best results to the users. Not only that Google ensures users can get the right result at right time as fast as possible. This leaves the marketers with an option to have similar goals i.e. you have to try to stay ahead with content that has a memorable impact, engages users when the users find the content. It’s high time that you keep up the pace with momentous shifts for the prominent presence and business online. Here are five SEO changes that are requisite to know as we move forward towards the latter part of the year.

Now it’s not only SEO but ‘SEO cum Content’

Neither content singly can assure successful SEO nor can alone SEO efforts can interest audience to engage in your website. Data helps the marketers as guiding principle to understand the potential customers intent in order to create an agile content which is relevant for the consumers leading to successful SEO effort. Here are three simple tricks that can help in creating a successful strategy:

Create the content basing on the data – Use the data in the content that the audience can relate to, in favor of your brand and it enhances the authenticity. Provide insights that will help the users to refer back to for reference.

Foster search, implement social and content marketing techniques – Social contents largely help in gaining brand recognition and direct interaction with the consumers. As well as better content is a good tool to improve search visibility.

Follow the SERP footprint – Create interesting infographics or video content and optimize it for maximum ROI. Provide the answers to general FAQ’s in the content and don’t forget to include the sharing options and the website link.

The shift marks mobile to mobile-first

For a few years, Google made it clear that to be in the digital competition it’s the mobile-first approach that can help. In 2015 mobile searches overshadowed desktop searches, so now mobile optimization is no longer an option but is obligatory. How you can deal with this shift:

Understand the mobile-first approach – Websites that are not mobile friendly lose 68% of traffic which they could have got. Knowing the behavior and intent mobile users and customizing the strategy accordingly can give the best user experience or you are at a loss.

SEO for fast loading – Along with a simple website, easy navigation a mobile website has to be very fast as 53% of users leave the site if it takes more than 3seconds to load (By Google). With best SEO practices like image optimization, Javascript and CSS you can deal with issues successfully.

Use context-based content – The mobile users have a research spree and the information you provide should be restringing and inspiring so that the brand in able to affect their decision and converts to a lead.

Local optimization more specific now (hyperlocal)
Hyperlocal targeting enables you to reach the audience based on their location. A great opportunity to optimize for the local services like “where can I find a restaurant near me” and give extensive relevancy or hyper-relevant.

Voice assistance to overrule text

Though it’s not the right time think that voice search (e,g. Amazon’s Echo, Apple’s Siri and Cortana of Microsoft Windows) has replaced text searches while 25% of mobile search queries are already done with through voice assistance. The trends show that it will keep on rising in the coming years.

From data to machine learning
Google depends on machine learning so marketers you must also pay heed to machine learning to know the user behavior, intent, and interest. You can employ AI and machine learning and determine from the data and matrices for achieving the target.

Conclusion- Informative content, data inclusion together can help in creating a digital strategy that can promise good ROI. By going through the given points above will help you to create an engaging and interesting content making the path to revenue generation.

Importance of Media kits for Small Business

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Media kit can help small businesses to make innovative advertising for promoting your brand product or service. It can be used whether you provide professional or consumer services. It can be used in promoting any sort of industry like Real estate, Hospitality or even in music industry too. If you work on a eatery retail store it can be a great use in it.

The main purpose of media kit is that is to provide an easy way to get the word out about your business. Traditionally it was used by magazine professionals and news paper. Today media kit is available to too many influencers. If you keep your documents ready all the time then you make things easy for your business influencers to promote your brand in the market. These influencers may be customers ,sponsors , advertisers , print media TV road shows, bloggers and other social media users.

So let us first understand the critical components of media & press kit.
There are various types of information present in the media kit. Each element should be concise & brief & no more than two pages should be included in it. Here every documents should meet the needs of media kit as they contain all the critical information which a business should have. There are certain components you need to have in these media kit. So lets see what they are:-

1) Business Card
2) Cover letter
3) Company Literature ( Flyers, Brochures ,Photos , Booklets).
4) Press release
5) Client List( If available)
6) Biography of companies founders
7) Samples of your work.

Now it depends on the volume of business a company does . It may be small or big business set up so accordingly the pages should be created 1 page website for a small brand and customized web pages for big brands. As per the budget of the client.

So lets see the other important components of media kit which can used for branding of a company.

1)Mock Q& A for Lazy or in rush , reporters and bloggers.
2) Testimonials
3) Famous customers or users.

These sort of promotional materials can help you to boost up your branding campaign. The Main purpose of Media kit is to provide factual information to your target audience. To provide interesting information to grab the attention of your target group is its main motto.

Most of the entrepreneurs are in a practice to seek the maximum media attention to increase the size of their promotional activity. It actually increase the chance of getting maximum prospective leads in a very small span of time. Businesses that are promoted through these method are often credited and gets the chances of maximum public exposure to promote their brand in the highly competitive market. That is the reason why media kit is the most important tool in promoting your business in a short span of time. If you want better result then you need to do a smarter work to sustain your business for a long period of time.

Importance of Designing a website for your Music brand

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Website has become an integral part of business promotion for all industry so music industry is not the exception. Not only website helps to give you a professional outlook at the same time it will provide you a platform to promote your music talent worldwide. You can put an attractive banner for song sale. Anytime you can choose any color which suits your brand. You can also perform multiple task to promote your music brand online.

So lets see what are the importance of a website for your music brand.

1) Selling Your own product:-This is the most common things which musicians do to make money from their website selling the product which you personally make and provide. Any music you made is a product because always a tangible things can be a product is not that. Intangible things can also be a product.

Actually it depends on the nature of thing you are producing. Your fans can make a digital downloads of their songs, CD s you press up and Vinyl which you make for. Other products which you could offer is merchandise like t-shirts , posters, magnets which can endorse your brand in front of your target audience.

The more good value and quality products you offer to your client greater is the chances is there for increase sales. You can also place any coupon offer using your website to grab more customers for your singing event. You can sell your music equipment at a very high price using website polling approach to market your brand or any stage show which you want to promote. You have the freedom in your website to promote your own music album online to increase your awareness and can attach a form along with it to increase the chances of lead conversion.

2) Selling Affiliate product to fans:- One of the things which most of the musicians don’t do is to monetize their audience using affiliate products.

An affiliate product is a product which actually belongs to some one else. Actually they make it , ship it and deal with any customer service issue attached with that sale. You just simply need to refer people into that product and when they buy it you receive a percentage of that sale.

Now the million dollar question is that why they will give you the share of their profit percentage of sale to you? The answer is that if you have huge fan base then due to your popularity they will enjoy a good margin of profit so if they can get business from you they will be ready to pay you for the same.

Fans of yours always search for their daily need products online here and there and if they see that your site is referring top a particular brand product then they will be interested to buy from their site and you will get the scope of earning more from your own fan base.

These are the reasons why website design is important for your brand

Menu card design that can bring mouth watery sensation

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A menu card is the face of a restaurant to showcase its food items towards its customers. Colorful images with appealing nice presentation of food items can appear more appetizing & sumptuous. Keeping this thing in mind is essential while designing a menu card of a restaurant. Menu card design is the core marketing part as most of the restaurants today focus on uniqueness & creativity. It’s quite practical that card delivers the first-hand experience of restaurant quality and its delicacies being served there over a certain period of time. It is also one of the important parts of print design material to promote your brand.

Now let’s see what factors of menu card attracts a customer towards a restaurant or a hotel:-

1) Colorful and Lively picture of dishes: – This menu card indeed serves the purpose of creating a real hunger in customer. Delicious food item pictures provoke the customers to buy food items from the restaurants. The entire ingredient which is used to prepare the food item is highlighted in the menu card.

2) Realistic pictures of food items: – More realistic the pictures in food items greater is the chances of customers get involved in it. Sometimes the background of the menu card involves ingredients of the food items along the side bars of the card which makes the presentation looks fresh and serene.

3) Showcasing the kitchen & the cook: – To build the trust factor in the minds of the customers the picture of the kitchen and the cook can be used to show the degree of hygiene factors which are maintained by that restaurant.

4) Client specific design: – The menu card must be designed on the basis of a focus target group of people whom they want to deliver their service. On the basis of taste & preferences of the customers, the menu should be set or designed. It may be designed on the basis of traditional food items or for the youth keeping in mind the which section of people resides in the locality more.

5) Food packages they offer: – The menu card also reflects the food packages they are offering. As well as some restaurants offer add-on services, like coupon offers, home delivery services to attract the attention of the client and to maintain with them long-term fruitful relationship. As for example KFC, Dominos, pizza hut are some of the renowned brands who follow this steps.

Thus proper and target oriented menu card design can help you to build a customer base for your restaurant to stay alive in the competition.

Sometimes along with the main services if a restaurant provides some complementary services also. This makes their brand awareness more strong and effective to ensure in maintaining long term relationship with the clients. Thus proper designing of it can ensure better returns on your investment in the long run. Thus above steps are essential to maintaining a steady flow of customers for your restaurant to serve the food which they want to eat and remember.

Role & Functions of digital marketing agencies in Modern India

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Owing to its futuristic program of advancement In India it is essential that Indian Industry should also grow at a very fast pace to achieve its growth objective. For rapid growth of the industry, it is essential that the marketing strategy should be very much effective & less time-consuming. Therefore the need for digital marketing agency requirement increases more than 100 times to cope up with the growth perspective. For that, it requires efficient technopolis, marketeers & visionaries to work together at a constant pace to achieve the desired goal of the country at a large. That is the main reason why digital marketing agencies in India are booming today at a very fast pace to meet the requirement. It is the responsibilities of these agencies that the client can take the advantage of the latest technological advancement, thereby expanding their reach on the global platform through different online marketing techniques to foster growth.

Now let’s see what are the roles & functions of digital marketing agency:-
1) Adopting innovative ideas to stay ahead in the competition. Employing effective strategy to get the maximum traffic.
2) Formulating creative digital marketing campaigns that helps organizations to gain maximum attention from its clients.
3) Using Right keyword phrases increasing the rank of the website in various search engines.
4) Devising interactive marketing strategies to create a long-term relationship with the clients.
5) Establishing a global platform for small and medium scale industries to keep pace with the developed nations of the world.
6) Ensure transparency while dealing with a prospective client.
7) Creating an open forum where people or viewers can put forward their opinion for a better service or product facility.
8) Nurturing the changing need & behavior of the customers to take an effective action.

Thus New India requires new marketing approach to keep its identity intact in front of the world economy. After the implementation of the concept of Digital India the marketing system in this country has changed drastically. Companies are switching their approach from traditional marketing to digital marketing to ensure robust growth opportunities in a very small span of time. Each and every business unit irrespective of their volume of business are interested today to build a website or availing SEO services to increase their reach in the global market & to outsmart their competitors. Digital marketing agencies in India today has the prime responsibility to uplift a brand image and to create a long-term impact on the minds of a customer. Brand Loyalty is created when your audience gets the right set of information from your brand.

Digital marketing agencies can target, position, or place a brand rapidly. That is the reason why the scope of getting genuine sales lead increases in a small span of time. Various E-commerce portal today are earning millions using these techniques. Thus this concept has brought a revolution in the marketing field to foster steady growth of the country

4 reasons for using logo in your company vehicle

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Entrepreneurs need to be smarter while doing branding of their product or services. Hundred years ago entrepreneurs try to extend their brand name by going to western countries. But today the business concepts have changed a lot. Now the trend is that to go mobile to spread brand awareness at a faster rate. It means one business owner can use the logo of his company on the vehicle to spread awareness of their brand. Smarter the approach greater is the revenue that is what needed to spread your wings in this highly competitive market.

So now let’s check out what are those four main reasons that influenced entrepreneurs to apply such a strategy to promote their brand.

1)The low-cost factor of logo design: – The great news is that you can have the provision to design professional logo at a very low cost less than $300 then you can apply it on the vehicle worth less than $100. Now the cost of using expensive billboards is no more. The monthly rental cost is also not needed to promote your brand. Just you need to paste your logo once on your vehicle and you are done. There is no need to worry now for an additional cost.

2) The flexibility of logo placement: – Today the companies are using mobile placement of their logo. It means they can place the company logo anywhere on the vehicle. Not just on any part of it but on the entire part of the vehicle can be covered with it. Now you can wrap up the entire vehicle with this to increase your branding. In a very small span of time, you can spread awareness of your brand. A magnetic sign allows you to display it and lower it down when you do not require it.

3) The mobility of your logo: – Most of the signage is stationary in nature. It limits your geographic boundary as a marketing tool which is very harmful to your branding objective. This technique assures you that your branding is not confined to one place it keeps on moving from place to place. The mobility can help you to keep your brand stay ahead in the competition.

4) Branding Your business: – For every business, Logo is very important as it is like the identity card for your business. A unique symbol which defines your business. So a logo on your vehicle can increase your brand awareness to that greater extent which is beyond your imagination. It removes the chances of your brand name get forgotten by the viewers due to constant movement of your company vehicle on daily basis.

Removes the chances of avoidance. Increase the promotional activity just by showcasing your latest offers in the vehicle body. Customers can misplace your brochure, business cards but they are likely to misplace a great logo which is being attached to your vehicle

Thus, in the long run, this marketing technique can invite more prospective leads for your business to get flourish.

What’s the most suitable SEO friendly URL structure for WordPress?

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Probably URL optimization is one of the easiest tasks in SEO which you have to do in the beginning while you are using WordPress or any CMS. Now the questions come what is an SEO friendly URL and how it is effective for the site optimization? What type of SEO optimized permalink can be a benefiting factor for the website rank?

Firstly, URL is the structure that provides the web address of the website or a specific webpage as the term basically stands for Uniform Resource Locator. Each web page online has a unique URL and it somewhat depicts the domain.

Example – You are offering an Upholstery services and say you want your company’s name is ABC. A perfect URL will show the website domain of your business offering clearly. So it can be abcupholstry.com. Any other brand offering the same can’t use the same name, this will make it unique.

Now, let’s focus on what’s SEO friendly URL? This actually means the structure of URL should be so constructed that will enable the search engine spiders to know the page location and purpose. It should include the keyword that is main among the set of other keywords. When you have to decide the URL of the other pages than the index or home page, then you can use the particular service related word for the extension.

For example – you want to design the page by highlighting the customized services so the URL that can justify will be – http://www.abcupholstry.com/customized-furniture
Proper optimization can help you to get the best SEO friendly structure for the Website URL. Though there are two parts when you are using WordPress or other CMS. Every post will require an optimized URL for the best impact on the users and the crawlers too. Each page can be segregated in two parts one is the domain and second in location or path to get the page on the website, while no two domain can have the same URL.

When you update a post the example of a Non- SEO friendly URL is:
www[dot]dreamlogodesign[dot]com/Folder/X1356774/124

And SEO friendly will be:
http://dreamlogodesign.net/dev/portfolio/digital-marketing-services/

Now, when you know how to create an optimized URL, the next obvious question is why it’s significant for SEO?
It enhances user experience
As the user can easily know by reading the URL http://www.abcupholstry.com/customized-furniture that page you have searched provides information about creating customized furniture and the same facility.

Significant SEO ranking factor
Google always improved the algorithm when it comes to URL interpretation and presently every CMS are designed to be able to customize URL to be SEO optimized and it helps in ranking better.

Backlink creation
A study conducted by Backlinko reveals top positioning URLs are those which are shorter. You can use a relevant keyword but stuffing can affect adversely, doubly. It will make the URL long and will provide no clear information to the search engine bot about the page. Maximum 3 words should be included in an SEO friendly URL or up to 2048 characters. Uppercase, lowercase, and spaces are not allowed in the perfect structure. For example – http://www.abcupholstry.com/Customized-Furniture this is the wrong way.
Customization of URL in WordPress:

It’s quite simple, let me explain it in a few steps

  • Go to the settings, permalink settings
  • select the Common Settings
  • write the custom structure you need for your website.
  • And for a published post URL, just go to the small edit button shown under the title and change it in a way that explains the topic.

Tips to Design an effective Rack card using printing tools

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Every company tries to focus on different ways of marketing to build awareness of their brand. So printing rack cards with attractive looks and designs are one of the effective modes of branding activity. There are various parameters on which the design of rack cards attractiveness depends. Two most important thing on which the attractiveness of rack card design are simplicity and size. The standard size of a rack card is of 4″ to 9″ to accommodate space & money. It is one of the effective tools of BTL branding activity.

So let us now see the effective tips for designing and printing rack cards.

  1. Maximize the use of photographs & color: – The color & design of the rack card printing should be able to catch the attention of passers-by and they pick them up from the rack & enjoy it visually. The top area of your card needs to include cards content or the logo of your brand. It should also contain an eye-catching colorful image. There should be maximum use of original photos and proper color complexion. An effective or attractive Rack card provoke the user to buy it spontaneously.
  2. Re brand Your Work: – printing rack cards are one of the most high end marketing tools. Many people will stare at it even though they don’t purchase it. It is one of the essential things that there should be no compromise in color, quality, and content. It should be designed in that fashion. It should match with the personality of the brand. There should not be any confusion about the brand service while the customers are exploring through your services using the printed racket. There should not be a sense of negative perception while people are looking at your brand.
  3. Keep a focus on your content :- Before writing the content on the printed rack card it is essential to focus on the message. Which you want to convey to your specific target audience it should be relevant to the context of their need parameters. So that it can increase the chances of being picked up by your consumer & remembered for a long period of time. The subject of the copy must be defined within five words or less.
  4. Don’t limit the print with low tech assumptions: – Printed pieces are very time proven in nature which means you can get your information into the public. They serve as an essential link between your online marketing and hands on contact. QR codes can be used to drive traffic to your websites or on your online promotion campaigning activity. Then it would become easy for you to track down that who all people are clicking on your website and can also judge the effectiveness of your rack card promotion. You can also insert your website link to direct people to land on your web page.

Steps to create efficient print design ads for your business

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If you are marketing your startup company, brand or you are struggling to get new followers for the product or services you cater. You can simply rely on print design ads in magazines or newspapers can give your brand good amount of exposure and aid revenue generation.

Now let’s focus on how you can create an impelling print ad design that can surpass the possible competitors. At the same time, it will be attractive for the potential customers making them interested to know about the brand in details. In the next section of the article, you can find the steps for creating the print advertisements that will be catchy and memorable.

Step 1 – First get the message clear in your mind

Having the clear conception of the message that you want to be displayed in the advertisement is necessary. Concentrate on that single message and the target audience that you are creating the design for.

Step 2 – Implement the latest logo

Using the logo with the latest tweaks which will be contemporary, relevant, and by seeing which all the audience can relate to the brand. If you have the brand logo designed by the professional designer then it will have the versatility which will make it proper for using in print format. Having an updated provides a modern look and make the design memorable.

Step 3 – Appropriate Color Selection

Choice of correct color tone for the designing the ad is a prime factor while building a brand presence and awareness. Assuring the color scheme streamlined with the brand essence to be appropriate for describing the message to the target audience to gain fast traction through the campaign.

Step 4 – Size Matters in Print Advertising

In constructing a successful print design ad you must consider the size before you complete the graphics design. Print design has a requirement of dots per inch (DPI) and to be precise it is 72 DPI. In general, print design can have DPI of 300 which to be supported needs high-quality graphics, high-resolution images, vector images, and photos.

Step 5 – Typography should be prominent

Selecting the correct font type is equally important especially to create the impact of the message. You can choose from the online available fonts fitting for print design ads. You must go for the most legible one and that should be copyright free. You can take inspiration from the famous Magazine ads used by the celebrated designers.

Step 6 – Graphics or Photos

Deciding whether to go for graphics or you should use photos or even implement both for your print design ad. Graphic vector images are trending and can get popular easily. Using pictures in place of stock images can convey the specific message directly.

Step 7- Don’t forget to include a Call-to-action (CTA)

Implementing a call-to-action is with the prints advertisement is the one of most effective way to generate leads and gain potential followers and customers for your brand. And you can do that by providing a bar code or QR code for the mobile devices and don’t forget to attach your website URL so that others can acquire more information about your business and what all you offer.

Pull-up banner design is still an essential marketing material for business

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Pull-up banners are the most efficient marketing tools used to convey the message of a brand in a most cost effective manner especially to the small brands. This banner offers versatility to increase the brand awareness. In most of the cases, it is being used in the trade shows, events, exhibitions, corporate launches, sporting events, customer functions, dinner etc. The greatest things about this banners are that it can be placed anywhere as per the requirement and it is very much portable in nature.

It can catch the attention of the passers-by to make them buy the product or services of any company. There are also some additional promotional benefits which this banner provides:-

  1. Cost effective & eye catching:- These banners are the most cost effective means to market your business idea as it has the ability to easily grab the attention of your target audience. It is the most powerful medium to grab the attention of the audience due to its eye-catching design, colors, and high definition visuals to attract the attention of the brands.
  2. Easy to set up: – Fixing up the pulled-up banner is very easy just they need to be pulled up on their stand to display them. Only a single person is enough to set up this banner and no high-end technical expertise is required. They can be used for multiple times in different places due to their portability factor.
  3. Compact: – This banner is very compact in size and it makes very easy to display in front of its target audience. Just a small amount of floor space is enough to make an impression in the minds of the target audience. It can be stored easily to make a proper reuse of it. Thus spreading the brand awareness becomes easy and affordable in the long run process.
  4. Transportable & portable: – The portability factor of the pull up banners make it easy to use it time & again. Due to its light weight, it can be folded and used in each and every promotional event to spread brand awareness on a consistent basis.
  5. Reusable & durable: – The most interesting and innovative part of it is that it can be reused and is durable in nature. They are actually made up of plastic materials so that it does not crease and look fresh and attractive every time it is displayed. The headache of buying new banner is reduced to a great extent as the same banner can be used more than once.

Thus this form of branding can give a steady return on your investment each & every time you bank upon it. Durability, flexibility, longevity are the core ingredient of this marketing tool. Thus the chances of getting more business in a very short span of time increases may times. Pull-up banners are the perfect combination of flexibility and affordability to serve well your business needs.

Landscaping Industry Logos To highlight a brand responsibility towards environment

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Business logos are the means of communicating their brand message towards it clients and ultimately ensure strong business promotion. Aesthetics of a logo not only creates brand awareness but it also shows that how much efficiently a brand maintains an environment friendly norms. Not to only benefit them but also to the environment at a large. Good Logo’s with the touch & feel of Nature will give you a feel of Serenity and it gives you a breath of fresh air in this materialistic world.

Now let’s explore what are elements of a good landscaping logos:-

1) Earthy Colors: – Colors related to nature like blue , green, brown can attract the represents the presence of nature. So landscaping design can be a very effective tool in this regard to divert the attention of the customers towards brands attention with respect to the environment. Different colors have their own unique identity to reflect the brand’s approach towards environment program. Like blue represents water body, sky, which shows that they are Eco-friendly towards water body and will not pollute it while performing their business operation.

2) Nature oriented Images :-
Most of the logos are related to the essence of Nature. Hence the images which blend with it are mostly used here to catch the attention of the viewer’s towards the clean nature of the brand. These images are also a kind of illustrative graphic logo which ensures high landscaping designs which portray the brand awareness towards the environment. Some of this images which are mostly used in designing such a logo are as follows:-

a) Flowers
b) Branches
c) Trees
d) Leaves
e) Fences
f) Hills
g) Rivers
h) Animals/ insects
I) Stone walls.

3) Effective Overall Style:- Fitting Typography: – Different types of font styles are used which are very attractive in catching the attention of the viewers. Some contain only image other contain only typography sometimes it contains both. Hence image texture and fonts also play a very vital part in gaining the attention of the viewers. Basically, four types of typography mostly used here

  • Display typography
  • Serif Typography
  • script Typography
  • Sans serif Typography

4) Effective Overall Style: – The overall style of the Landscape logo is the most vital part of designing to get the attention of the brand and to make a long-term impact in the minds of the customers. Sometimes simple but informative logo can play a huge role in building the brand image. Thus ensuring the long-term relationship with the esteemed client.

5) Versatility:-
The planning of a logo design is the most vital part in creating the brand awareness on a large scale. Today rules of different nations have become very much stringent towards environmental norms. So to keep in tune with that it is essential to make logos with such effect that it catches the attention without violating the norms of the environment.

Thus when branding gets blended with the colors of nature it creates a unique flavor in the minds of the viewers which stays in the mind for a long period of time.

Smart ways to promote your brand online

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Online promotion is an efficacious way to bring recognition to your business. Though it’s been used widely by various organizations yet there are channels those are not being employed to their full potential. There are tools and digital marketing techniques that can improve the scope and increase the reach of the product and services. The always used processes are sustainable but reaching the next high you need to boost your campaign and think outside the box. Try a newer approach like cross-promotion, which can be greatly effective.

Cross-promotion is a way in which you use other channels to popularize your brand, product, and services to the new markets. The best part is it is pocket-friendly and highly impactful to generate more quality leads in order it increasing the sell. To be more precise, through an organization that sells complimentary product or services you can cross-promote each other business.

Many of the companies employ cross-promotion in the world. The example worth mentioning is the Partnership of Google’s Android and Kit Kat. More than 50 million Kit Kat chocolates were produced with Android’s branding and people had options to win a Nexus Tablet or Google Play gift cards.

In the next section, you can find some ways to implement cross-promotion

Partner with a non-competing brand

Try to partner wit non-competitive brand as that’s a great way to hit the new markets. Who you can look for are:

  • Influencers
  • Local Business
  • Businesses that are nor in your niche
  • Nonprofit organizations

Crafting the content meticulously that can be relevant to the respective fields in its tone and description is the proper way. You and your partner can discuss the process before the content building. It should address the prospective audience and must have relevance to the market type of the product.

Cross-promote by business Newsletter
This process is quite common among mobile applications. You can rely on various automated tools for promotion, but if you are an owner of a general online business or employed in a SaaS, it’s fine for your product and services too. You are on the advantageous side if you are in the B2B market. You can target to reach the companies that are not your competitors and try partnership. Using tools such as Cross.Promo which can help to manage the campaigns.

Cross-promoting through Social Media

  • Apply social tabs on your FB page. Facebook permits you to use third-party apps to put in social tabs to the page.
  • Implement social media with email marketing. You can effectively promote your latest post in your email newsletter.

Cross-promotion is a modish technique that allows you to widen the reach in new market and with better opportunities for advertising your products and services.

5 Tips to counter Fred and other forthcoming Google’s Update

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Quite a major algorithm update was rolled by Google on 7th March. The update, on a lighter note, Google’s Gary Ill-yes referred it as “Fred” which impacted in websites losing its organic traffic ranging from 50 to 80%. And others experienced sudden traffic spikes. Fred is yet another recent update as the other important updates like Penguin, Panda, Hummingbird, Mobilegeddon and Possum have trembled the digital world and left search engine marketers struggling to overcome the upcoming algorithm change.

Let’s discuss some basics on how to check if any latest updates have hit your website, fix the reducing traffic as the consequence of Fred, and even survive the upcoming Google updates.

Observe you website’s Traffic:
You always need to keep a check on the organic traffic. Obviously. But you might not have noticed is the change in the number of traffic that correlate to Google’s updates. Go to Google analytics or check it by the software you use to see the rank and concentrate on the recent history for determining drops or rise in the traffic. Go through the dates when the changes happened and tally with the date of updates. You can make you the strongest impact the algorithm changes has laid, and you can fix the issues and if there is any penalization. When you know fissures now, read on for the corrections.

Fix Ad-heavy/Affiliate-heavy Pages:

Fred being the latest in the line-up of quality control as impacted content sites mostly. It includes blogs, which didn’t have user-friendly content at the altar of ad and affiliate revenue. That is, Fred penalized sites with thin content, promotion or ad-centered and designed for high affiliate marketing. Well, some sites also noticed remarkable improvements after removing a few or all ads from the content. Ads placed in between the article, misleading ads with download buttons and video ads that are auto play when the visitor comes to your page. All these criteria can invite your page a penalty in future – if missed this time.

Make the content meaty

Demonetizing your website is not a choice – neither it’s required. You won’t see the famous names like The Times abruptly featuring no ad or suffering very low traffic rate. Fred effected the sites with both thin content and ad-heavy.
To resort – make the content meaty and make it more relevant to the topic. Be keen about the metrics like word count and the bounce rate. Get quality content and have an ethical number of links in the pages.

Emphasize Mobile Experience

Google has prioritized the sites that offer superior mobile experiences to the users. They have already announced of indexing the mobile optimized site first over desktop sites. The next concern is that about 70 % of the web pages take 7 seconds for loading the visual content above the fold, that increases bounce rate by 113 %. Whereas, it shouldn’t take more than 3 seconds.
Other changes that you can make are same content for desktop and mobile, implementing proper viewport configurations.

Eliminate Harmful Links

Only keep right kind of links – high-quality back-links that have domain authority from people mentioning your contents to your friends can provide you some best ranking signals you want. By wrong links what Google means is, links from irrelevant sites, links with spammy anchor text can end up in a manual penalty.

Is illustration a marketing tool up-to-the-minute?

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The main mantra is communicating in a unique way. Nothing sales more than original and bespoke approaches. Graphic design has acquired a strong grip on the marketing trends and illustration design looks in a bad shape. Delivering the message with an essence of handcrafting can give an air of freshness to the viewers. Can’t deny certain reasons giving into fading status of illustration in the business world due to the typical preference for photography than hand-rendered imagery. Due to the omnipresence of graphics design, most of the business web shops opt for it, nearing illustration towards partial eclipse.

Let’s get the real picture of the contemporary state of illustration by studying its relationship with graphic design.

The conventional Approach:
Tracking back to 20st century, when illustration and graphic design were two facets of the branch. Most of the designers used both the genres effortlessly. Rather, it was viewed with reverence and thought it to be superior to design. The natural touch it provided to the business face and other marketing elements provided aesthetic touch.

Images speak a thousand words:
The channels through which the brands seek consumer engagement, like social media, TVCs, e-mail marketing, hoardings, digital banners and apps that trigger responses in short while. Not to forget the print campaigns, pop-ups, and live PR stunts which initiate getting viral on You tube. Illustration can be from these campaigns with customization allowing better and pursuant brand identity. In this context, illustration gives more options to explore than graphics.

Budget Concerns:
The sector that uses illustration design most is the publishing houses as the book, magazine look most appealing to the reader or the customer with an illustration cover design. The prices vary according to the intricacy of the artwork and the caliber of the illustrator. For the small works, the cost can range from $150-$250. the layout with additions features like embossed covers and any other minuteness can add up to the cost.

It’s more fun:
Have you ever notices the illustrated characters are always more interesting to look and naturally gets more views. The fun factor is imbibed making it lovable for all the audience. The representation though it looks much more genuine and appealing whereas maximum use of graphic design has made lowered the craze factor but that in no way means it has to cartoony.

Graphic designing might be cost-effectively but, despite the required time and additional cost illustration evokes the message in the best possible way and can be aptly tailored to suffice your requirements. The craft can help to communicate the business personality with much distinctness.