Author Archives: SEO

Why Opt A Flat Design For Your Computer Company Logo

As the other aspects, technological advancement has also influenced the field of graphic design. With developing gadget technology, the evolving forms, and principles of user interface design and connectivity types, the graphic design has also developed to get an all-inclusive nature. And one of this upgradation can be seen in form of flat design and undoubtedly stepped into logo design trends too.

Let’s see it through the industry that has utilized the trend for remarkable results, computer companies. Flat design something so amazing in terms of designing it is difficult to ignore. It has a great presence and has all the required elements that can aid designers to select it for a logo design preferably. In the course of time, people have increasingly connected flat design with gadget and technology and for obvious reasons, the set of graphics is used in computer logos. As logos are the representation of what the brand does, so flat design really approaches to serve the best.

A small note on flat design

Flat design achieved popularity in the web designing arena in the year 2012. A flat design is simply a design pattern that doesn’t use any 3D or glossy effects and repudiates whatever gives a realistic look and feel. Whereas, it beholds features like getting the concept crisp, clear and clean. In this sense, you can think it as the improved version of a minimalist design. The charisma and charm of flat design is its clarity, simplicity yet the immense power to convey the thing with much ease.

Flat Logos Vs Skeuomorphic Logos

Flat design logos are just the converse of Skeuomorphism or realism. Skeuomorphism is the design pattern where all components act as a metaphor and resemble a real-life illustration. Although, both Skeuomorphism and flat design used by computer companies for logos the later one is trending now. Realism style gives a 3 dimensional or raised look to the logo design, but the flat design is just the opposite it will have no extra detailing, no ornamental features, we can say no use of gloss.

Benefits of flat for computer brand logo

Flat design gives a clean look and feel

Not only flat design logos are uncomplicated to look at but is also more memorable. Our mind always perceives simpler designs better and this the reason flat style us advantageous while simplicity is one of the basic principles of logo designing.

Flat logos can suit with various branding components

your computer logo will require great versatility as it must be apt to be represented on billboards, stationery, brochures and sometimes infographics. So, while designing scalability is a prime factor to look for and flat design enables the needed versatility. It has breathable white space and clear look and can be customized for all the branding campaigns.
Facilitates to create bold statement with colors

As flat design allows additional design elements, they necessarily depend on colors to create an impression. It means flat design enables you to experiment with unusual hues. This can be a great advantage you can nail it with the help of bold colors.

Logo with flat design is Responsive

Yet another benefiting factor with versatility flat logo design is that it will be perfect for viewing on mobile devices. This makes it clear that it has high scalability which is another significant factor for a professional logo. It is apt to be viewed on mobile devices like laptops, tablets and smartphones.

Some Of The Most Motivating Logo Designs For 2018

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The predictions and assumptions have already started pouring in and as we are living in a branding oriented world, the changing trends impact the upcoming future logo designs. The logo designing industry experts suggests some rules or simple principles on how the design techniques will vary for good. As per the experts, there are maximum chances that minimalism will be trending in simple designs in the approaching year but of course with a twist of advancement.

So now let’s take a sneak peek at the cool stuff of the upcoming year stores regarding logo design

Animated Logos/Moving Visuals
We are not at all wrong if we say that animated logos will be swaying the trend on the year 2018 in terms design. Pondering why most of the brands are choosing for moving visuals in logo design? The funda is simple, their adaptability which can make all most any logo design that can be made to a catchy design with animation technique. It is quite possible that potential audiences will get to see a lot of logos designed as GIFs. An additional advantage is they have increased user engagement benefit for your website.

Digital Paintbrush Trend

Now, another hottest logo trends adorned with all the needed weapons to capture the contemporary territories of logo designing. The plus point is that we are no more only limited to old brushes of Photoshop. Digital paint brushes are advanced, more versatile and have the functionality of creating a more natural effect. Many of the graphics experts have already started creating appealing lettering’s and logos for the organizations.

Letter stacking

Letter-stacked logos are seen very less and there is a bright chance that of getting trending in the coming year. It is a process where fonts and alphabets become the most significant aspect of the branding. An example can make it clear, the logo of Film Independent and New York City Ballet have the letters stacked with designated lines to a particular set of words.

Custom/Hand Lettering

When it comes to logo design trends and techniques, nobody can overlook the typography trends to look forward to. In the recent years, there’s been a sharp increase in the popularity of hand lettering as it caters to sleek minimalism, simplicity, and class, all at the same time.For example, the logo redesign of Madame Tussauds is done by artist Alison Carmichael to freshen up the logo as a part of the more digital-focused rebrand of the wax figure house.

“It needed to still feel like the old Madame Tussauds logo but just a more current version,” says Alison. “The whole thing needed a refresh, simplifying the forms, a bit more weight and just streamlining so that it feels more up to date.”

3 Simple Points To Be Considered For Creating Corporate Logo

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There are many big companies out on the market that is doing very well. When you have a look at their corporate logo design, what are the things that capture your attention?

Simplicity

Most of the major corporations in the world that are very well-known would have a professional logo design. And most of these corporate logos are very simple when you look at the way they have been designed. These huge corporations know that in order to lead the pack, they must have a very good logo design that the general public out there is able to identify and recognize. Let’s take for example Pepsi, the soft drink company. They had their old logo re-designed about 11 times. Talk about keeping your image fresh! Yet any time when people see a Pepsi logo, they would immediately know what their product is. The same goes for a well-known competitor which has also changed and refreshed their company logo but no matter where you go, people will instantly know the giant soft drink maker by just looking at the logo and it’s trademark red color. And mind you, both of these companies have a very simple logo but their marketing has been amazing in promoting their product.

Easy To Read

Another element that is important when it comes to having a professional logo design is that the logo itself must be easy to read by anyone out there. No point having a logo that is not easily readable. Avoid small fonts or complicated fonts as the idea of a corporate logo design is for people to be able to read and identify with your company no matter where they are easy. So it is always important that if people cannot make sense of your logo design, they should still be able to read what your company name is. That is why huge companies like Intel, Dell, and Google keep their design simple and yet promote their company name with their company logo.

Must Project Company Image

And like all these huge corporations like Microsoft and McDonalds, it is important that their company logo projects the right corporate image as well. Color also plays a difference in how a company logo is able to project the setting. For example, some companies could change their company logo color during certain holiday seasons to reflect the time of the year or occasion to mark some significance. During St. Patrick’s Day, for example, some companies could change their logo color to green to celebrate the event. But no matter what the season is, the important thing is that a company logo must project the proper company image.

So if huge corporations are thinking of having a re-branding exercise, they will need to consider these 3 important elements when it comes to having their corporate logo re-designed or refreshed.

Simple Web-Blog Optimization For Improved SEO Results

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Is your blog performance is up to the mark? Is it getting the traffic as per its potential? If no then just keep on reading to get useful information to make your blog attractive and traffic-inviting.

It seems every enterprise has its blog at present. And to be true, very less among them can completely capitalizing the contents as in terms of better SEO rankings. So let’s focus on the points that can be implemented to enhance the blog performance that shows in SEO results:

Select a persuasive name for your blog

It is really annoying to see the website’s blog title as ‘blog’. The marketers or SEO experts must be innovative and descriptive when selecting the blog title of the website. It is also a tool for optimization. You can ask yourself the these:

What’s the theme of the blog?
What can I create a persuasive title for my industry?
What can help me to reach the target audience?
Can I use SEO keywords in the title?

When you can think of a title that can satisfy all these criteria then the name can be incremental for the SEO ranking. An example can make it clearer, you are a girls apparel online retailer and “An apparel blog”, but it is not appropriate for it at all, whereas when you name it Trending girls apparels updates blog will be much impactful. As your target audience are the girls and they like to know the trends and select the wearable that’s the latest in style.

Become preference for potential customers with every post

When the topics selected to write the post can interest the target audience or if it contains some information that they will like to know the specific keywords placed organically. For instance, if you offer marketing services, you can create a post on a recent topic prevailing in the industry.

You should create user-friendly URLs
URL is an important aspect of every post, many or the SEO persons include each word of the title in the URL. This can make it too long, which can be annoying but it should be descriptive but should be short and apt too.

Example of Long and boring URL:
https://examplesite(DOT)com(SLASH)blog/5-tips-for-creating-seo-friendly-blog-for-your-business
Example of Shorter, optimized URL:
https://examplesite(DOT)com(SLASH)blog/5-simple-tips-for-improved-seo-results

Include optimized images & videos
Images do it much better, that is the topic, service or the information you want to convey in front of the audience can be easily conceived by them with the help of correct images or a video. They are really beneficial for SEO process and always remember to put the exact descriptive alt tags.

Profit with social media sharing

There are various advantages that can be obtained through sharing your post on social media platforms. Which are like:

Makes the audience about your active presence online.

You can engage more and more audience
Social signals are an influencing factor in ranking algorithm and it better SEO results
These shares links on these platforms can invite maximum traffic.

So after designing a great post ensuring proper optimization always share it on the social sites with an interesting and catchy sentence that can brief about the post.

Raster vs Vector – Which Is Better For Logo?

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Though they are technical terms related design but are not so complex as they may sound. You might have come across these terms if you have anything to do with logo designing. Do you still feel confused about the two concepts often, so here is the place where you can get the clear idea of both from a designers aspect and both astride. And if you are into logo designing industry you must know these intricately. If you create it for startup company or even if you are a newbie in this domain the concepts explained in the following section of the write-up. Now after having said a lot about its requirements let’s get to it.

Logo files
For crafting a good logo that has a scalability you have to know both the image formats as print and digital both the aspects are significant. One is Vector and the other one is bitmap. It can be debated on why will we call pixel-based files bitmap and here lies all the confusion, to be precise, pixel-based images are known as raster images while bitmap is a Microsoft proprietary format. Many times, you would need to convert one format to the other. Changing a vector based image into a vector one is called rasterizing. And this is what raster is, and now let’s take a close look on how it it done.

How to Convert vector image to raster
Maximum designing software applications – for example Adobe Illustrator have a “save as” or “export” feature. You can easily export the vector file as a pixel-based file. Editing the image resolution through keeping the pixel-per-inch at a correct level. For the web purpose and commonly it would be 72 – your selected color space is right for where you want to put it, in this way you can change any logo file of vector format to pixel-based file.

Vectorizing a bitmap image.
A bitmap image detail get pixelated when enlarge or near viewer is taken to make it look accurate we turn it to vector. It can be done by changing pixels from bitmapped image or logo to a bunch of vectorized squares. Even without being an designing expert to understand the distorted look of an enlarged bitmap image. Till you are equipped with any Illustrator robot plug-in that can be used for all the AI, it is pretty difficult to convert bitmap to vector image.

Conclusion
So this is it. The basic difference among rater and vector image, this also justifies the popularity of vector images for the logo designing over raster images. Now promotional campaigns are not only restricted to digital but print is also a part and the logo being the face of a brand must have the versatile along with quality. Various companies offer affordable logo design packages for vector logo designing with an extra edge to surpass the contenders.

Social Media Content Can Actually Give You Great Monetary Benefits

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Sometimes you feel investing time in promoting your website blog through social media is useless? Or you are not getting enough advantages like other marketing efforts? The real scenario is not so. More than 70% of online users remain connected to some of the social media to know various information about brands.

At present, more than half of the marketers who are active on the social platforms for increasing sales. Moreover, 41% of small or local use this medium to boost sales.

Let’s look at the probable reasons behind the unsuccessful endeavor:

According to a survey made by the marketers provide that some businesses fail to attain sales due to some misconception. As they have a notion that posting regularly or updating some promotional text is enough to make people opt for the final sale.

Some of the points that can help in driving revenue through this media boil down to these three steps:

Understanding the target audience
Quick response, solution to queries
Using both organic and paid ways

Necessity to choose a niche

The business owners or online marketers should select a proper niche to thrive the business. That is, the content should address the target audience and the information you provide in the blog post or other content that can convey the brand message. For instance, people who like nonveg food will not be interested in the blog based on vegan food item whereas many will be interested. So you have to tailor the content in a way that will be used or one of the group.

Process to monetize social media

You can use this platform to obtain sign-ups for your email marketing campaign. You can introduce a discount on first sign-up or you can enable them to sign up through Facebook. You might consider affiliate marketing, where you partner with a social influencer who has an audience that would benefit from your product. If your interests align, the person or group will drive traffic to your site and get a percentage of the sales you make.

Lead generation

Most of the social networks work well for generating leads and filling your sales funnel. This is especially true for B2Bs. Look for third-party tools developed for lead generation on specific social platforms. For example, Socedo is a Twitter lead generation tool.

Helping You To Do Keyword Research – A Guide

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It is not anymore essential to persuade you top know the eminence of the keywords in the ranking process so is the most impactful factor for the marketing success. While Google keeps the marketers on toes by rolling out updates in the algorithm, keyword research is the only optimizing process that is constant.

Here are some interesting observation and guidelines that would help you out in process which will in order benefit the complete SEO. You can find many of such online articles it’s not that they are wrong but there is no universal rule of doing keyword research.

It varies on the basis of the following points:
The website authority, content type, pages so on
Your target and goals (branding, visibility, traffic, sales)
The budget, resources, and target-time
The industry type and competitive scenario

So it sometimes becomes difficult to follow the guidelines for all the projects. Let’s start to evaluate an approach.

Start with seed keywords
Seed keywords are the basis of the keyword research. They make your niche and gives you the correct idea of the competitors. When you want to improve your business visibility online, seed keywords is simple as writing about the products your own and think how other users would search for the specific product you want to promote. For example, you want to launch Gizmo accessories. The simple keywords that would generally come to your mind can be:

Gizmo accessories
gadgets by Gizmo
Gizmo add-ons

You might be thinking it is so simple, right? But while you about to start an affiliate website, and you are not sure about which niche or what products to promote? This can be daunting but these two approaches mentioned below can be guiding

‘Monetization first’ approach
Begin with using available monetization methods. Choose a product or any offer that you think is proper, then think of the searches that a user can use in the query on Google. You can take the example of Amazon, it has a strong affiliate program, so you only need to browse through till you get a matching category that you are interested to promote. Then review the product type or the product that you use and check whether you can go for the affiliate.

‘Niche down’ approach
You can begin with broad keywords and sort niche down till you find an interesting opportunity. For this approach, you should consider longer yet specific keywords.

Create some keyword ideas
Though you have the seed keywords but its only the pick of keyword research process. Then you have to create a vast list of relevant keyword ideas along with you get an in-depth understanding of your niche.

Use keyword research tools
Use the Google AdWords Keyword Planner to cut down your keyword list. And you are done with the final list of the most relevant keywords for your venture.

Great graphic design hacks – turn into a Pro-designer in a day

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While designing an image have you ever thought “man… if I could have the expertise to craft this picture to Wow!” It is okay, we all have been there some time or other.

Now it is not Achilles’ heel to add the creative finesse to the design and we are here to help you in this task. Just read on for simple hacks to make your design to amazing.

Team Contrasting Fonts

Deciding which fonts look good paired and which doesn’t is a big question. And it is one of the most significant aspects that stumps people who are new to the field of designing. There is an accepted thumb rule that selecting fonts with high contrast gels well as this creates a perfect balance to look at the image while still defining a major feature in the design. For example – the font ‘Sifonn’ with Font ‘Arvo’ for giving the amazing look to it.

Select complementing colors for your design

Creating proper color tuning is next important level to make your design remarkable. A simple way to give your design the required harmony is to implement complementing colors in the graphics components. Like fonts with a background that can draw the audiences focus towards the text, making it look great. You can select the perfectly suiting color with the help of color picking tool and will provide the hex code (6 digit code that supports to find the proper color from the color wheel).

Apply Grids for images

The layout with grids look great and is preferred by the audiences according to trends and they give the image corporate effects. 3 to 4 images in the same grid creates an attractive composition.

Use of transparent icons
Though you decide to use a background or select some colors and textures to create it in a customized way, there are several ways that you can experiment. While you create an application icon you should have in mind that it can be displayed on a desktop with any background and for the icon that glass transparency components, then make them really well transparent.

Illustrate information with signs and symbols

With a small text often without it, the symbols and icons can accomplish the purpose of conveying. From designing an infographic to an innovative text holder, this is a great idea to think out of the box.

Crop images to increase the copy space

copy space here means the blank areas in the images. While you look for background images, choose one that offers lot of copy space that can be used to overlay text.

Cartoon logo may not be perfect for every venture

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But it can be boon for some business types. Cartoon logos may not be suitable for everyone or every enterprise but can be a boon for the some of them. And when they are utilized must be created meticulously for the target audience and referring to the theme of the corporate existence.

Where cartoon logos are not apt? Say for example, if a bank has a cartoon character as its label or brand mark, it is obvious that it hardly will resonate the main features of it which are reliability. While some financial agencies utilize mascot design as sub-brand elements for collateral marketing. Whereas for some businesses it is the completely an appropriate option, specifically when you try to depict the unorthodox themes and concepts. And even in the case of promoting for a specific group of audience like children items.

Benefits of character logos
They can give a lively effect
can be placed in variously to describe different aspects of the brand
They can be given the shape of mascots & made memorable for the target audience.

Some of the famous examples will make you understand the usability and potential of professionally crafted cartoon design:

Johnny’s Pest Cartoon Logo

This is a simple brand in the pest control business. The flat design in three colors can be economically scalable like can be printed. The mouse with the mark of danger or can be guessed as a symbol of prohibition makes it clear that will not allow the pastes.

Ghostbusters logo

A famous cartoon logo: the Ghostbusters’ the all known ghost character used with the sign of forbidding. The logo was actually crafted by one of the producers of the film.

Social Media Examiner’s logo

The unusual yet great cartoon logo is of Social Media Examine. It has a cute boy trying discover with big magnifying glass in his hands symbolizing professionalism and adroitness in the social marketing domain.

Uncle Crabby’s cartoon logo

This was created with amazing sea motives, so it represents an innocent crab character with the captain’s cap on and was a perfect selection for their selling their seafood.

Wendy’s Logo

Yet another renowned brand running since 1960 uses a face of a small girl. The cute faced girl with pigtails was created with design of a collar making the word “mom”. The essence it wanted to evoke was the goodness of the home-cooked food. Brilliant right?

After discussing few of the interesting cartoon logo designs it might seem to you these logos do have some enticing power in them to lure the targeted audience. Not only that cartoon illustration logos are suitable for evoking a humorous appeal, that people love to see. Some of industries like Apparel or T-shirt, sports, toys, food, real-estate and more.

Advanced Website Design – your business window for the global audience

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A website is your online shop that must have answers to all the queries that customers can ask when they visit your store, physically. This is the only way to get maximum sales. The website design is the integral thing to make the customers journey easy and satisfying. Simple layout, proper navigation, categorization and fast page loading are the basics that will hold your the visitor long on your website. People often search and shop with the help of different mobile devices, that we all know, so it’s needless to say the website must be responsive to increase the click rate, conversion and leads.

Custom website design is the appropriate way to bring out all the highlight-able points about your company. UI and UX design can improve the user-experience at the same time making your website likable for the search engine (Google). Complicated navigation menu can confuse the website visitors compelling them to leave your site and look for an easy one. So it necessary that you direct the customers properly through the navigation for initiating them for the final buy.

Expert website designers implement User Experience (UX) and User Interface (UI) to give the customers effortless, intuitive and appealing experience when they come to your website. This will also give you loyal customers. UX is the process a visitor interacts with and used a service or item. While User Interface is something nearing the visual design. An example can make the point clear, if we consider UI design to be a tool to eat a bowl of cornflakes with a spoon, then UX design is the process of putting the cornflakes in the bowl and using a spoon to have it. Both have distinct uses in enhancing the website performance and knowing this will help you to understand the significant advantages it can offer to your business, like great customer service.

As per the report by Time Now, 55% of web surfers spend less than 15 seconds on a site. This makes it clear that to grab the attention of the web visitor you have to show the services you present and explains them, why they should choose your brand. As you have a very small opportunity to expose your product and services to your customers, you have to be meticulous on any little chance you get, and this is aspect, where UX can work magically. For running a business good there are three fundamental concepts: be useful services, be usable and be enjoyable. These are the points that you need to consider while creating the UX end of your website.

Now, let’s talk about UI design. Like User Experience is completely about how you can use something, UI design is the process that structures the using and experience. It is the design or graphics that steals your glances through a web visual or magazine, the technology that helps you to apply filters to the pictures that you post in Instagram, or in toolbar for a client email making it quickly accessible for replying, forwarding or even constructing an email.

Impactful UI design must be elegant and great in look and feel, but also it should be simple, orderly, and ageless. The three main principles that you need to consider for User Interface are: be simple as much as required, be consistent and try for a design that looks timeless.

Suggestions and clues to create flawless logo design – by the experts

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Remarkable logo design needs a proper combination of designing brilliance, creativity and adept application. Any professional worth their salt can create a fit-for-requirement logo, but to master the real craftsmanship it take a some time.

Work with Adobe creative cloud

Undoubtedly, logo is an small yet substantial part of branding – which at present is incorporated in various activities for marketing, like from interior design to posts on social media. But the brand mark always is the centerpiece in the process of branding. So to give form to a such an important aspect for your business, here are some of the pro logo design tips that can help you create a design to enhance the branding effect. Starting from the research to the other stages of creativity and ultimately to the application.

Regarding the research and strategy – understand the competition
Before starting the design work for a logo concept, always do the research for the target audience. The client can enlighten you about the competitors and the message he/she wants to convey through the design. Have a look on all the competitive logos in that particular industry, this can sometimes help you to create familiar visuals.

Provide the information for the right questions

Strategy is the most important part and it is rather getting more value in the marketing process. What practically is means is it mainly depends on the scale of the project, but begins with getting the answers to the right questions. According to a book by Michael Johnson on branding, these are the six factors you must know about the brand in building the brand strategy in the logo creation. The questions suggested are Why are we here?; What do we do, and how do we do it?; What makes us different?,Who are we here for?; What do we value the most?; and finally, What’s our personality?

Respect a brand’s heritage

Widely heralded as a trend in 2016, the so-called ’retro branding’ movement was kicked off by North’s much-lauded rebrand of Co-op, which reinvigorated its original 1960s mark and won one of CA’s coveted Brand Impact Awards in the process.
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NatWest and Kodak followed within a few months, but we argued here on CB that we should be wary of the retro design trend. However, where genuine heritage and untapped potential exists in a mark, avoid throwing the baby out with the bath water and consider bringing it to the fore.

Tweak and refine to add personality
If you use an existing typeface in a logotype, particularly a near-ubiquitous one such as Helvetica, there is often more pressure on other touchpoints, such as imagery, color palette, tone of voice and so on, to develop and enhance the brand’s personality.

Skillful tracking is essential when setting a simple logotype in an existing typeface. Wide-tracked type can feel sophisticated and authoritative, while tight, meticulous kerning can help lock individual letter forms together as self-contained unit.

Significance of logo design for a business to survive in the competition

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Wherever you go you always get compliments on your beautiful face even for the unknown persons it becomes memorable for sometimes at least. Similar is the impact of a good logo design for your company. Irrespective of you having a bigger or comparatively small venture to create a good foothold in the sharp competitive market. Every emerging company wants a distinct recognition and awareness among the target audience.

So, the beginning point is the logo as it serves as the face for your business from the initiation and comes along as your business thrives. From the marketing point of view, a professionally designed logo can attract more customers and clients. A logo being a small yet one of the most important parts of a business is a prime requirement of the present times. With mushrooming ventures, you will always have to create a staggering brand persona that should be unique. While it has to be innovative must be simple at the same time. The main purpose of a logo, which is a brand mark is to convey the brand essence, message and the nature of the enterprise to the audience.

Creating something complex in order to make it unusual will spoil its functionality. There are so many popular brands that are recognized with its logo only. Like Nike, Apple, Mastercard, Mozilla Firefox, Starbucks, Walt Disney, Google, and Nokia. All these multinational companies are simply recognized by their logo’s and are getting evolved through the passing time. For instance the most famous logo of Google, primarily it was the spelling ‘Google’ represented in wavy pattern and the fonts looked slanting (1997), then from the next year it the colors remained same but it didn’t had the pattern and was simply written till 2010, then came into popularity the flat design and they also changed the logo to flat look from 2013 to present.

You only need to create one logo but it has to flawless and memorable. The uniqueness in will attract people but it fails to communicate the business message to the target audience, all goes in vain. Taking professional help can ensure that you have got all the aspects correctly done to give your business a different face while conveying the brand nature. This is quite a creative and meticulous task which can only be handled by expert designers as it cant be a scenery but a quite a smaller representation portraying the brand in the best possible way.

Working in the industry professional logo designers know the trends prevailing in the market and they have good knowledge about the preference of the audiences. The logotype largely depends on the industry type too. Some of the colors that are typically associated with some industry types and also colors have inherent quality to display certain emotions and people relate to that. Such as Red is related with power, energy, passion, and love, Yellow is seen as the color of happiness, cheerfulness, and intellect and blue is signifies depth, stability, and confidence. So it becomes very important to use the right color to touch the right chord.

Not only the color, the concept, the layout, selection of fonts and whether you should opt for a text-based, image-based or a combination of both can be best understood by experts. Professionalism counts the most in this highly competitive world. A logo is a prominent tool in the marketing and promotion of your business so it has to be stupendous one. And investing in getting it designed is worth doing it.

How creating product videos can increase conversions

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It was a thing of past that businesses would show up a website and include some mandatory words, products categories, description, features and think that people will visit and purchase things. At present, we very must very well understand that this is not enough, as the high competition is rather soaring every day in the digital arena. To entice the audience’s you need to effort more in the form of social media activities, video creation & marketing along with other SEO techniques to enhance the visibility so that more and more users can reach your website.

Inclusion of videos in your website is seen to be trending in the recent past, so including a video is great way to attract the customers. But creating a long video describing the features can be boring and even people don’t have a lot of time to invest in viewing it. It should be fun watching it and a short one. Now the question is what all you need to consider to create an engaging video that can attract the target audiences? So, continue reading to the tips:

Create an Engaging Story

Don’t annoy the audience by simply providing the features of your products or benefits of your services. This being the situation user wont stay any more than 5 seconds. Whereas, try create a small but compelling story that they can relate with.

Consider Your Audience

When you create a video the prospective or target audience should be thought of. Knowing what they want to know, how they want your product to be, a research on these make the it more effective. Ensure that you keep in mind the “personality” also. To make it more clear making a funny or cartoonish video for a serious product type can not serve the purpose.

Put a Product Demonstration

Videos are created in order in increase engagement and entertaining. If you yourself come on the camera and ramble without showing the product then you missed it. The best way to engage the audience is through demonstrating the service and product. By demonstrating it to the viewers how to use the product and benefits they can provide you. Show that you care for them.

Keep It Short and Simple
Creating expensive and complex product videos is not necessary. You can make it simple, short and sweet and making it properly view-able on mobile devices implementing features like voiceovers and whiteboard illustrations.

Include a Call-to-Action

Never forget to include a proper call-to-action with your video. The video will entice then and an amazing CTA is the right item for them to look for next and this may increase the sales opportunity to manifolds. Without using it you may miss the major chunk. You can simply drive them to your website with button and enjoy the results.

UI and UX design – through the Designer’s eye

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While walking through the streets in this world of technology you must have heard the terms ‘UX’ and ‘UI’. Is it a different abbreviated and technical way of communication that you will never know? Or people are using some slang in this way to act cool?

Well, the reply to the first question is yes but No to the other part of the question. Just keep on reading to know what these terms actually mean and how UX and UI design is used by a designer.

The Abbreviations Revealed

These are two aspects of designing. You can say two professions which have been in used decades and technically is called UX and UI. Both are correlated yet have definite functional differences. UX stands for User Experience design, while UI is User Interface design. Here UX is somewhat more technical and analytical approach and UI is something similar to graphic design but is a bit complex. Collaborated implementation of both is required for a product.

Let me use an analogy to make it clear.

If you think the product as a human body, the outer structure means the bones are the codes that form the layout. The organs can be said as UX design – to control and organize the body functions against the input. I will not be wrong saying the cosmetics of the body like the sense and reactions.

User Experience Designer (UXD or UED)

It advocates the school of the human-first pattern. It’s completely based on the perception to enhance the website quality to give the best possible experience to the site visitors. The website design today takes help of both the aspects collaboratively to improve the business performance. The factors like improving customer satisfaction, easy navigation and ease for the communication between the user and the product. The main strategy includes:

Strategy and Content
Wireframing and Prototyping
Execution and Analytics

Now coming to the next part that’s

Though it’s the more practiced and conventional designing from but is difficult to define UI User Interface design. It can be stated as UX design being the collection of various tasks done with aim of optimization of the product User Interface design is a aids the look and feel and interactivity. Here are some of the intricate aspects of UI design:

Look and Feel
Responsiveness and Interactivity

Let’s face it, still, the distinct roles of both the disciplines are confused, misinterpreted but the explanations may help you to gauge the difference and use accordingly.

Ensure prominent web presence with professional digital marketing

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Many businesses still think that having a high-quality website alone is sufficient to do well online. They are mistaken and that too, big time, because quality websites have a very limited role to play on the internet. Such websites only help take the business online and their clout does not work beyond that. So, what next? What should a business do to maximize their online presence? Simply put, your business needs to market itself. It needs to advertise its services and products across channels on the internet. It also has to find ways to reach to more users online and convey their brand messages to them.

All this becomes important because digital content is increasingly growing in usages and popularity. People or users are always online these days and from socializing to sharing to buying – they are doing most of their work in the digital space. This is something businesses should take note of and therefore devise a suitable marketing strategy to tap into the digital activities of users.

This is where digital marketing is needed to make users aware of your business and also to take your products or services to them. In essence, businesses need to hire experts to devise a suitable and channel-specific marketing strategy to realize their goals.

Such experts understand the pulse of digital marketing and they are often the master of boosting the digital footprint of brands from across industry verticals.

They have a superior understanding of marketing tools such as SEO, SMO, PPC and display Ads. They know how to leverage both, organic and paid advertising to boost traffic to your website. They plan, devise, implement and execute marketing strategies suitable for different channels and avenues in the digital space. These experts strive to boost the visibility of your website and its ranking in search engines. They help your business reach to more users on the internet.

In additional, only experts understand which channel or platform needs more focus and where your business should be promoted the most. They share engaging and entertaining content to your target audience in different digital channels to boost their awareness about your business and catch their attention. From images to videos to graphics to infographics – they leverage every element to reach to the target audience and stir their imagination. They run marketing campaigns in different social channels so that unique demographics can be tapped into. They get customer post reviews about your products and share their good experiences with your.

More so, digital marketing experts help you deliver measurable results so that you can know all those visits, clicks, conversions, impressions, click-through-rates etc. your marketing campaigns generate. They boost your presence and visibility in every popular digital channel, which helps a great deal in brand building. Only doing this will help your business target a right audience and realize its goals in a timely and desired manner. So, trust only experts and grow your business in an expected manner.