Author Archives: SEO

Is it important for a business to have a befitting logo design?

Starting from the ”swoosh” of Nike to or a bite eaten apple of Apple are the internationally acclaimed companies take great care for getting a perfect logo design. People immediately connect to the brand or the product with a glance on the brand mark. The golden arches of the famous fast-food company or Starbucks with a twin-tailed mermaid have a timeless appeal and efficiently describe the brand. The instant recognition these logo designs provides is like a holy grail for your company. This makes it quite clear why the multinational companies pay heed to the logo design creation and spend a huge amount for getting a unique logo design. Not only bigger brands other smaller size companies also incur good amount to get a stylized emblem. Some of the brands that have the name simply written in distinct fonts in a stylish way invest a bigger amount to get a proper font, color and get the desired result. Let’s find out how simple it is to get a perfect logo whether it’s significant or not?

According to Sagi Haviv, the celebrated graphic designer no logo gets the complete recognition with first sights it gets its correct value and meaning within some time. The prime requisites a logo design should be apt to the brand, it must be simple or uncomplicated to be memorable.

If we take the example of the famous brand GAP the American clothing and accessory retailer. Previously it had its logo as bold alphabets ‘GAP’ and in 2010 it decided to change it to lower case letter with a blue background behind ‘p’. Such was the public uproar that within a week the brand had to scrap the change and reverted. The previous logo was so liked by the audience and the company was not aware of the change would result. The representing sign of a brand has a great power to make the marketing successful.

The first thing you notice about a company product is the logo design. Even after using a product for some time you may not remember the name but the visual aspect it always the part that can be recollected. People will also remember the good experience associated with it. In this visualized world the representation is the most important part. When you have an unusual simple yet catchy brand mark people are bound to be enticed and turn to potential customers. A logo design company can always be asked for help in getting a apt logo design.

A befitting sign for any business can do half the work in promoting the brand ones the people get familiar, it will serve as the best marketing tool. Moreover, its used on every promotional element like the business card, video, banner, website and more. The brochure or letterhead containing the symbol increases the credibility and impresses the customers. In a business meet, a customized letterhead or business card gives your brand a distinctness with the logo imprinted on it.

It’s an inevitable part for each and every organization to get a definite identification that supports the business to get a distinguishable identity.

How can a good logo design increase the sales?

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To give a business strong presence and popularity branding is the main weapon and the rudimentary factor is to with the brand mark. The visual aspect is always given priority in the present world. People remember what they see are visually appealing. Visual marketing is swiping over the marketing world be television, video, billboards, signage or any other media can be used to promote the business but the brand identity should be unique and appropriate. Consumers products for a long time even without noticing the brand name correctly but the visual aspect the logo is always the identification. Even if one forgets the name of the product can always recollect the logo. It is the most remembered aspect of the about the product. It has to depict company essence in a way that it becomes easily memorable for the customers.

Some of the recent surveys concluded that people go for the products more that have an interesting visual aspect and becomes more desirable. The mark also makes the brand memorable as the logo design interests them. There are so many companies that provide same product this results in consumers forgetting the brand names but a brand with distinct identification gets the first preference.

The logo should be created by keeping in mind the demographic you choose as the target audience so that people can relate to it with ease. A correct logo design can be crucial for the corporate identity of an organization and it’s mission and vision. The most successful brands are always associated with their brand mark, like Nike, McDonald, Apple, and may more. The logo should be so designed that it can be associated with the company. Brand management is of utter importance the brand representation is the fundamental step for the memorability of the brand image motivating them to make a purchase.

Now let’s discuss some points that can help in the above mentioned process:

Get inspired from the trendsetter – You can, of course, study the famous logo design don’t try to copy the complete thing but you can see the use of colors the fonts and get your creative juices flowing.

Think about company theme – Think yourself from a customer’s point view and think how you will like the logo to be. What can make you interested? Based upon the target audience design for appealing to the potential customers and clients.

Don’t hesitate to hand over to professionals – You can convey your point of view to the expert designer and with professional skills, he/she will make out the thing as you desire. The familiarity with the trends and industry type will helm the expert to include the appealing elements to entice the potential customers.

Build trustability – With selection of color and theme enhance the company credibility. Depict the high company value that ensures quality of your product or services to the target audience.

Useful tips to improve search engine ranking for your business

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The purpose of a search engine is to provide better information to the web users for whatever topic they search for. Creating any website or a web platform that has no relevant topic for the visitors, then it will be never helpful in improving the rank. Think of this, have you seen any website ranking among the top results of the search engine and providing irrelevant or vague content? I am sure your answer must be no as why will someone create a web platform that has no use for anyone. Building a website should be done with an intention for the usefulness of visitors not only for the search engine bots.

Some questions that can help you can ask yourself before creating the website

What are the factors that can make my website quality in its domain?
How can it be useful for the users?
What will the visitor want from my site?
Will my website content be liked by Google or other search engines for showing the users?

The following tips can be useful in creating a useful website for the users in order making it search engine friendly:

Great Quality Content:
The most important part that can make your website likable for the users in order making it search engine friendly. The visitors are the people that turn to customers and potential customers. Try to provide all the answers to the queries they may want to know about the services or products your offer. An Interactive way of writing is impressive for them and all relevant information can hold them to your website. It should be correctly framed devoid or any errors and most importantly it should be a unique one.

Dofollow Organic links connecting to the website:
When your have interesting content for your website people will link back but the links should be dofollow so that it can be an effective factor in improving the PageRank and will get authority. This also a main part of search engine optimization. Unethical link back and paid links can have a negative effect on the website and even Google may penalize or it will be nowhere in the search results.

Optimized use of keywords:
Using the keyword in H1, meta title, meta description and the first paragraph of the web content can make it clear to the viewers and the search engine that you are focusing on that particular term in the content. With this you make it easy for the bot to understand and missing these may lead to delayed ranking in search engine results. Ensure that you never stuff keywords in the content for off-page works too.

Wise Use of image with alt tag:
Optimized use of an image is very necessary to reduce the page loading time. Use of relevant images in the content adds to the content quality and makes it more viewable for the visitors. And having the alt tags abides by the webmaster guidelines and relevant signal.

Professional logo design that speaks for the brand

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When you invest a lot to start your company, no aspect should remain neglected as it can act as a loophole. Moreover, the part which is often neglected by some of the companies is the brand mark. The company emblem is just like the name of a person, he or she is known by it only. Same is the role of a logo for an organization. People get awareness of the product or services with that specific design that conveys the brand idea. It can’t audience directly help in sales but is a great marketing tool. The mark will define your brand value to the target audience.

Each feature required in creating the logo design is of utmost importance. Nothing can be just managed without specific knowledge about the factor which constitutes to develop the complete concept of the logo. Creating a unique design is a daunting task as already there are thousands of competitors and your brand mark should be better to surpass them. The whole process is technical, and the experts should be handed over the task to get the desired result. Making something abstract or complicated will make the viewers lose interest in seeing the logo and it can also be confusing. This will actually not serve the purpose. The concept should be unique yet simple. Simplicity rules the market, as this will make it easy for the customers to understand and will be rememberable. Memorability will increase the popularity of the products or services. And this will result in increased number of potential customers.

You may think that you best understand your brand requirements so may try creating it yourself. That can be a great risk in any way as you are not aware of the industry requirements that the logo should portray. The color tone, selection of images, font style and size over all the charismatic appeal based on the trends are the few ingredients that make the design likable in the eyes of the viewers. And it’s quite difficult to find these in an amateurish design. Without technical skills and experience, it will really difficult for you to understand the market trend to outshine the closest competitors.

Rather, use of software for logo creation can end up in you getting a cliched design that can neither get views nor is will look original. Nevertheless, there lurks a chance of infringement issue as the themes and clip art provided are limited and anyone can use it and your design may look similar to the other logo design. Taking help of a professional logo design agency can be useful as they provide quality work as per the industry type depicting your brand message in a conveying manner.

Selection of proper background, easily readable fonts altogether an innovative concept that will be catchy yet describing. It will have the versatility that will enable you to use it any format you want for the promotional purpose like getting it printed on business cards, banner, website and so on. The professional logo design gives you the room to input small tweaks to match up to the trends in the industry.

Why UX seems to be the most benefiting factor for SEO now

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Various search engine is bettering at a faster pace than the past years now. These improvements have helped the search results to be more focused and relevant for the web users not only when it comes to content but also basing on the user experience (UX). The end motive is to provide the consumer good information and that’s the point which influences the organic search. The information gathered from the machine is used for learning as the algorithms are making the resources refined, quality and structured to be informative.

To match up top the pace the digital marketers are constantly improving the SEO techniques by emphasizing on the UX design as an asset towards better ranking. Here are two significant points that are central to this concept.

For more effect of SEO skills use of UX:
Google’s endeavor is to provide the web visitors best user experience. The complete focus in on making the results lot more useful for the users. Now the other search engines along with Google works in such a way that provides benefits of UX for SEO undisputed. This will rather increase in the coming time for years. Though for all the firms UX is till now not employed as a prime SEO tool. A search engine marketers can take help of UX or UX recommendations is simply based on the personal experience along with proficient development programs. The SEO industry should also incorporate required improvement to make the ranking techniques for understanding the customer behavior. If SEO can inculcate with brands UX approach then it will be beneficial for future performance. If it’s not used more now probably will gain high priority in future SEO for knowing and development program.

UX must be taken to the new high than linear approach:
For working on various industry projects and clients, SEO experts use UX approach as a daunting task. But the point is it’s only considered om linear way for the index or home pages. Most of the web visitors start from the home page and this offers them suboptimal experience. The machine learning is maximizing user signals will become more eminent for search engine rankings. Problems with UX design can restrict the easy-achievable result in organic search. And if we think a little beyond in can even reduce the conversion performance. This can be well understood with the help of an example, tabbed content and more scrolls in the home page content will make difficult for the consumer to find it and several scrolls makes it annoying for the user. Whereas the content should be data-driven and the points should be written in the same place of the page removing the option of many scrolls.

Points to be avoided while designing a website to make the business successful

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Though a big or small venture the website is the only platform for marketing and branding. Web visitors to come to your website and it’s your responsibility to change them to potential customers through the web designing and other features in the website. They must get the answers to the query they have about the product or services you are offering. If the design of the website goes wrong by any chance you can face a great loss at the initial stage. So for the proper functioning of the business online you have to make the website design perfect. So, here I am providing some useful point to avoid while creating a business website:

Take time to understand the target audience
The intention shouldn’t be getting a website done as fast as possible, whereas before designing the layout you must derive information about the target audience in the market. Then create the layout keeping the demographic in mind. For instance, if your market audience is comprised of the senior people, then using bigger font size can be useful. Or you see your target audience youngsters then you can have the features on your website that will make it more compatible to mobile devices.

Avoid making it too flashy
To make your website popular it’s not about flash design, but you need to do proper marketing of the website. Overuse flash or a flashy design will only attract the visitors will not give you sales while increasing the page loading time. When your website takes more than the 3 seconds every visitor gets annoyed and leaves for the next option. To make the people go to browse through the pages you need to have a simple design that makes the utility of your product or services. This will help them to decide whether to go for it or not. Additionally, flashy design looks bad on the smaller screens like smartphones and at present most of the internet users surf the website through mobile devices. Once the user comes to a website, he already knows that what he wants and it will hardly take him 3 seconds the if the design is confusing to navigate.

Unclear CTA
When a user comes to your website, what do you want them to do? You want them to make a purchase or subscribe your blog or newsletter? So, it’s you who guide them about the next action. The content on the website should provide the points that can clear their queries and the call to action button will help him to finalize action giving you a conversion.

Trying DIY techniques
The website is the platform for the users to have the first experience with your brand. Without a professional skill can you provide the users the better experience? Ones if you fail to impress the visitors you lose the vital number of the customers as the first impression is a lasting one. Whereas you can be assured of better results with a professionally designed website.

A distinct logo design leading to the business success

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Every entrepreneur wants to launch the brand with a bang and create an eminent presence online and off-line. The marketing strategies can be employed meticulously when the basic steps are laid down properly. That is before starting a venture you always have to check the market status for the requirement and the type of the needs that will interest the people to go for your product or services. And the essential point is the face of the company. The logo serves as the representation of your brand and that has to be unique to claim maximum views from the audience.

The primary requirement for a brand mark to be effective is it has to be communicative. Making the people understand the brand essence with ease must be the prime motive of the emblem creation. It involves various technical aspects and each has to be followed with precision. The steps that should be kept in mind while creating a logo design:

Keep it simple –
Try to keep it simple. Ask yourself is the logo design clean yet conveying? Can the images and text help you identify the concept you are trying to communicate, or is it looking overdone and clumsy? The concept should the simple yet serve the purpose efficiently in a spree to create something different doesn’t mean that you will create something abstract that will be obscure for the viewers.

Aim for a long logo life –
Think while you create the design it should be a long term one? As some of the logo design just come in the market and go without being noticed and remain unrecognized whereas, there are some that are praised by generation claim a long term fame and becomes the perfect face for the company. However, always ensure that the design is timeless. You don’t have a specific formula to it but studying the famous logo designs can help you to understand the standard.

Flexibility of the design counts –
the logo should have the features that will make it scalable i.e. that can be represented in any size small or big. Fit for the merchandise to marketing in various formats. The bigger formats like billboards banners and the business card requiring the smaller depictions the resolution should be suiting for all.

Clear depiction of the message –
Form the concept so that it can loud and clear make the message out to the target audience. The text used should be clearly readable and the image is also should be relevant to the product type. The use of negative space can be intelligent.

Why is brochure printing an important marketing tool?

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How can you make the most efficient and conveying brochures? What the content should contain and how the design should be that people will notice and respond? Don’t get puzzled, let me help you out with this one that can help you to get your customer product literate and provide sales.

As a flyer or brochure can help immensely to improve the sales to manifolds. If you want to announce the new series of product or even for the existing ones, you’re most presumably pondering what can be done to ascertain a successful result. While you are ready to invest in brochure printing – writing, designing and, printing. Cost is not only the factor to consider the key factor is to make the design professionally appealing that can be impressive for the customers. So here are some of the points that can be helpful in it:

Understand the customers:
First, you have to understand the market that is the perspective of the target audience. Ask yourself the questions as a customer. What would they like to know about the product? What will make them inclined to buy the product? What’s the best point about your services or product that can solve for them? And draft the answers as the probable points that you need to add to the brochure.

AIDA :
No, it’s not any association. AIDA stands for Attention, Interest, Desire and Action. To serve the purpose successfully the design must be attention seeking, that should interest the viewers to read, will enhance the desire of the people to know the product or services and will be motivating towards the defined action.

Avoid the office building featuring:
You can surely feel nice to show-up your the growth of your office but it’s not at all interesting for the readers. The only thing that intrigues the viewers in the effectivity of the product and services that’s useful for the users. So, don’t involve in the representing and wasting brochure space in building depiction instead put the USP’s.

The contact details:
Include the contact details without fail. The website URL and the phone number. The intention is to increase the sells so people can reach you through address online and offline. At present, you can also use a QR code that can guide the customer to the product or sign-up page for the subscribing the newsletter. Don’t forget to add the social media pages too.

Does mobile optimization act as competitive benefit for the website

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At present mobile took-over the use of desktop as the chief device for web surfing. This had started since 2015 but now is at real blow as it has been seen in a report from Google that maximum of the searches were done through smart phone or the other mobile devices. In UK also more that 80% of b2b searches are conducted in these smallest devices. While there was an upsurge of responsive web design since last two years now it has completely established it’s prominence that is followed by almost all websites to improve usability. Some of the websites are still in desktop version and the contact form fill up for query is absolutely cumbersome on mobile. For getting a flawless responsive or we can say completely mobile friendly design these are points that must be checked.

5 times more the users use mobile devices than desktop
It your website is not mobile-first then they choose to go for the other options
Page loading time is one of the key points for fetching traffic and people leave your website if it takes more than 3 seconds load.

Google announced the mobile-first index
The mobile-first indexing did the last favor that essentiate the responsive design of the website. Giving in to this point makes it significant to increase the searches. The links and contents also impact the ranking and improve the ranking and visibility. Desktop version still holds the secondary capacity and the mobile version being the primary one. This will also lead you to get prioritized than the contenders.

Mobile optimization
Google provides various tools to check responsive design along with that the Search Console can offer mobile usability details for every page. Search Console helps you look at the issues like:

Flash Usage – Maximum mobile browsers doesn’t support Flash so you should use some other advanced technologies.
View port not configured – the meta tag helps the browsers in scaling a webpage to support is a device.
Small font size — This is a scaling issue and requires users to pinch the screen to zoom in.

Page Speed
Page is a significant factor for all the websites and for mobile and desktop both. Some pages may get ,loaded fast in WiFi connection but the situation may not be same for mobile data. Google provides insight tools to check the site loading speed.

Points to consider for creating a professional print design Ad

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Irrespective of you are indulged in marketing a new company or want to gather a large number of new viewers or followers for the products or services you provide, implementing print advertisement in any form is a conventional yet great idea to create brand awareness that can culminate in more ROI. Putting an advertise on newspaper or magazine can be a useful in increasing the brand awareness to manifolds. One point has to be checked is that the print design to be highlighting and interesting.

Knowing how to design a print design ad effectively to entice the target audience, at the same time attracting new viewers or clients making them interested in exploring the products or services. The following section will be describing some of the points that can help in creating a flawless print ad.

Draw the idea in mind:
While you want to create a stupendous design it’s imperative that you should have the message clear in your mind that you want to convey. To make the ad attractive you have to ponder on how to get the message easily conveyed to the target audience for getting a positive response. The better the message reflects your idea in print form the better it can perform.

Updated Logo must be included:
Always use the most updated logo design that is catchy, contemporary, relevant and helpful for the viewers or demographic will be able to gauge the company essence. Leaving the work to an expert designer can be wise decision to take and you can relax to get a professional print design. Not only the logo the complete ad will combine to earn views from the customer simultaneously invite a number of new potential customers.

Selection of the proper color tone:
Colors play a very significant part in any visual medium same applies for print design ads. Choosing the right colors to create a brand awareness is a requisite. You have to ascertain that the ad has a streamlined color tone somewhat similar to the logo in the logo or the colors that are associated with your brand. In order to attract the viewers quickly towards your brand through the campaign.

Connect to the viewers:
The advertisement in a way or two must relate to the viewers that you think as a target audience. The people who are really interested in the product type you offer must be able to relate to it through the ad design and take the final decision to go for it. The print design ad can be widely impactful in reaching the proper demographic and is a good marketing tool for all the brands.

How an efficient logo design can help a business get popular easily

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Logo the face of the company that represents it to the audience. Like the website is made live online to provide the platform to the web audience to know the products and services. Rather, there also the logo signifies the brand. So, it’s needless to say that a company irrespective of being a small or big one to claim an identity must have perfectly describing logo design.

The brand mark has to be conveying for the audience in small. As there is no room for including a lot of stuff in the design. It can pitch sales directly the feature in it must reflect the brand essence. The most vibrant and unique feature of the company must be depicted in the emblem. For instance, if you are offering some food stuffs along with home delivery within 1 hour of the ordering facility in and around a bigger area. Not only the the logo design should include the food offering but also signify the USP of fastest delivery. Like a food pot in form of a vector image on a rocket or something that implies speed can convey both. As the quick service can interest the potential customers more.

Likewise every business has separate requirements for its logo design and the professional designers are familiar with those. They are well acquainted with industry standards and trends. They can create an innovative concept that can serve the purpose efficiently. The color which seems to be simple aspect to select but isn’t that easy. Every color evokes an emotion when the viewer sees it and touching the right chord is necessary to create the right impression.

The types of fonts used means a lot. You can think of using very stylish or funky fonts but it will be of no use if is unclear to understand by the target audience. Fancy fonts can be used where it suits perfectly, mostly when you are designing for a amusement park, or children toy company. Using it on the core industries can look like a mismatch. Rather the simple fonts that are even clearly readable from a distance can be enticing and conveying. A logo design company can provide proper assistance to you for getting a effective brand mark that will denote your brand. Expert designers are deft at creating unique concept that will have a charisma.

The theme and the selection of the image that can describe the product well will be best decided by them. The use of negative space, SVGs, themes are all technical aspects to decide. And precise knowledge of designing is required to create an innovative face for a company. Over use of any factor can simply spoil the look of the design and tarnish the brand image. For example, when more colors are used in brand emblem is looks completely messy and the message is not clear so everyone overlooks. So, no use getting a such a brand mark which will be of no help in making the company popular.

Complete Guide for Google Webmaster – SEO Perspective

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It is a standard technique and not some kind of magic tool which can help you rank a website. The ability to understand the proper tags, category, word limitation for a content are some of the worth mentioning parts of SEO. It is all about how one can define the skeleton for his/her website. It has nothing to with the content, although it is one of the most important part of the Google ranking scale. An article should have proper headings and the Title should reflect the ability to explain the complete article as a whole.

Keyword Analysis
The niche has to be very specific. You cannot rank an article with content and simple SEO only; Keyword Analysis is an inseparable part of the SEO curriculum. This has to be done very carefully and accurately. The limit between spam content and providing a class A article is very slim. You cannot stuff keywords to an article without making any sense. The flow of the paragraph should be retained and it should in no way look like that it has been inserted forcefully.

Another important factor is the bundle keywords for a particular niche. Many webmasters allow the content to be from a genuine source but makes a mistake most of the time. They are fond of keywords and love to insert as many words as they could to the content/article. This is a very bad practice and should be rectified. It is advisable to write multiple articles targeting multiple keywords but a single article with multiple keywords mash together usually do not work quite well. If the article performs worse the keywords are lost forever as well. But if an article underperforms for a particular keyword you have the chance to optimize the other remaining keywords in your next publish.

CMS Vs HTML
It has been widely debated that CMS are better than the static html designs. This is not quite true. There is a reason for which the CMS does better in the search engine results. The Google bot has no problem while crawling a CMS based site such as word press, Joomla or any other as they have well defined structure and follows the guidelines on segregating the categories and other important factors. While under HTML system you have to design everything for every individual requirement – Tags, Categories, and Archive etc. If you can do the same thing in the HTML section, chances are that they might do better than the CMS trend that everyone is implementing now a day.

Load-time and Cache
This is one of the most crucial aspects of the ranking system done by Google and almost every other search engine. If the load time is more than a few seconds it degrades the quality of the site in the eyes of search engine bots. In the modern world where information is meant to be available in a few clicks and a few second the load time becomes an important factor. If you are a webmaster whose sites used to rank better for unique results earlier and now has been hit hard check the webpage load time. This is a simple tool to check the load time.

How to boost the traffic of your business website?

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It’s very efforting to get the traffic in this present scenario. The Digital world is already flooded with options and there is a constant increase in the numbers too. Every other day the different companies are coming up with their product and services. So to attract the traffic to your business you have to implement some tricks and techniques.

To date, there are many ways on how to boost traffic. But some just don’t deliver results. With that said, there are actually easy ways on how to do it. Even if you are not that inclined with SEO or basically have no idea at all, you can perform these tips without concerns at all.

Post everyday. While this may be a tiring task, this is in fact duly important. Your site must cater to various updates every single day. Much more if your user had already reached your site, everyday posts can trigger them to go back every single day. This is now truly advantageous on your end. With new information from your site, they’ll surely not get enough of it.

Submit blog to popular sites. This is another task that a blogger or user must be able to do every single day. Upon posting the new blog, you must be able to seek the link of it. After that you must manually add it to top search engines sight like Google and Yahoo! As another note, post it as well to other mini sites like MSN and AltaVista. Aside from that do some directory submissions time after time. You will be amazed how big your little effort can bring you and your site.

Participate. This is another task that must be taken into big consideration as well. In order for your site to become popular, you need to participate and advertise your site to others. A good venue for this one would be forums, groups and other blogs. In here you can opt to comment on some issues and slowly build reputation. After that you can then post your blog links to them and via your signature in the forum. With your reputation, other readers would surely click on that link to find out more information.

People will also find your website more easily through the search engines. When someone searches for keywords that are included in your article, the article itself will come up in the search results. The article may come up one time from the directory you submitted to, or it could fill an entire page just from the places the article has been published online. This increases the number of people that can find your site in the search engines, and increases your traffic.

There are actually many techniques and tips on how to generate a vast amount of traffic to your site. What you only need is pure dedication and hard work to make everything happen. Of course coupled with patience and perseverance you can surely go a long way to boost your traffic.

What are Logo design Trends 2017?

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Every field happens to develop with the passing time certain techniques continue through years and some is replaced by any advancement. Logo design is no exception is no exception rather it keeps on changing basing on the preferences of the audience and for the betterment of the prior prevailing trends. The bran emblem is always a significant part of a business and to create a sensation in the market the brand mark should be exclusive one. It must convey the brand essence in a way that can appeal to the audience. It may look simple to design a logo but it’s not so as creating a unique and apt design requires great knowledge in this field and familiarity with the trends. Otherwise things can go wrong. For example perfect selection of colors for any company brand mark can be more convincing for the target audience than a clumsy one.

The familiarity with the prevailing trends allows the designer to know the liking of the people. Moreover, it will allow to know the nuances that the internationally famous brands are using which can be very inspiring. So, now let us discuss about some of the logo design trends of 2017:

Literal Minimalism
At present logo design more preferred are bold, complex and gimmicks fail to attract views. Rather the simple designs are catchy and evidently, the flat designs are being the more preferred trend in this arena. The minimalist approach is conveying and practical. It serves the purpose efficiently and makes the customer understand the concept easily and this is another reason for it being in trend from past year.

Hand-Drawn
The graphics that creates a hand-drawn effect was trending in the year 2016 and seems to be getting more significant this year. The main reason for this being the authentic look it provides to the logo. In getting more prominent in food industry that is for restaurants and hotel brand images. Hand-drawn brand marks provide touch of personalization, credibility and attractiveness are the attributes that makes it popular.

Negative Space
The concept of negative space is based on dual-imagery. Which means both positive and negative space both have equal importance in creation of the design. Both claims viewers attention. We can take the example of the logo of Formula one company. The distinct space forms the ‘1’ between the black colored ‘F’ and graphical red meaning speed or energy makes it look more creative and there is smart use of negative space.

Line Art
Though Line art started to gain importance in 2015 its still accepted and holds the position of being popular in the present year. This approach generally haves the features like thick lines as the name suggests and integration of solid colors makes the design look prominent. This can be used by the companies that want a fun element in the design.

How is AMP important for Search engine optimization?

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Accelerated mobile pages (AMP) update of Google is an initiative that serves as an open source to the publishers enabling them to develop mobile optimized content once and can be immediately installed everywhere. Basically what it means is when you search a key term Google will give you the results in a carousel that pays more heed to the websites with mobile accelerated pages.

It’s a standard coding for the publishers. The main motive behind this enables the website to get loaded fast on the mobile as responsive can be slower at times due to the desktop coding that is heavy and a lot. To be honest most of the coding required for the desktop computer are irrelevant for a mobile optimized website.

AMP has mainly two benefits in the aspect of Seo. The first one is will get more importance on the search engine results as Google gives priority to the mobile friendly websites. The second thing that website with AMP will get better ranking benefits than the general ones. Moreover the making the web pages fast loadable on the mobile devices will fetch you more of potential customers improving your ROI.

Now let’s see why is AMP significant?

This can be better understood while you try loading a page on a mobile and its keeps on showing loading for long. The result will be you will be annoyed and switch over to any other option that loads fast. With AMP this issue will be nil and you can get more views and traffic to the business website. But when you are traveling all the time the internet connection is not always fast so for providing a better user experience it’s better to optimize the pages.

With more than 4000 developers and SEO strategists preferring Google’s AMP it is making the process superbly awesome for the mobile device users. AMP has significantly simplified the core elements for the website coding in case of mobile friendly pages. Like for AMP HTML – it holds a separate set of custom commands for these pages. AMP Javascript coding permits external resource loading serially. AMP Content delivery network will automatically cache your AMP-enabled content.

It is also useful for WordPress developed websites and even is simple to optimize. You can install the AMP WordPress plugin after activating it will AMP all the pages in the website and one thing it will lack is it can’t redirect the visitors so you need to modify the .htaccess through the FTP system. You just need to paste the code in the .htaccess section.