Author Archives: SEO

7 Tips for Logo Creation

Logo is what gives your business a visual identity. With a good logo, you can effortlessly create brand recognition and up the credibility of your business.

Here’s a list of 7 tips for logo creation:

1. Get the concept clear
Prior to preparing the framework of the logo, get the concept clear. Do you plan to highlight your flagship product in the logo? Or do you want to symbolize your company’s work ethics in the logo? Creating the right connect in the logo will be much easier if you know what you want from it.

2. Keep it simple
It’s easy enough to go overboard with your logo design in the race to stand out from the rest. Logos with a simple design are easier to identify. A simple and catchy logo design can help you create more brand presence.

3. Optimize for mobile
Mobile has become the primary customer experience and it’s easy enough to see why more businesses are investing in mobile. Make sure that your business’s logo design is optimized for mobile.

4. Focus on unique design
Your product/service may not be unique, but you can certainly make it stand out from the rest with a unique logo design. Also, a unique design will help you ensure that your logo isn’t accidentally infringing on other trademarks.

5. Design for flexibility
Given the ever-increasing range of digital touch-points, make sure that your business’s logo is extensible across all channels. Examples of extensions include favicons and logo animations.

6. Test the logo design
It’s quite impossible to predict the responses of the general public to your business’s logo. But you sure can conduct a dummy test; take a group of people (who you assume to be the perfect example of your customers) and ask them to give feedback for your logo design. You can then alter the design or other details such as coloring, fonts, size, etc.

7. Take professional help
A logo for your business is one of the most important investments to make. You may plan to design the logo by yourself to save the expenses, but you risk adding unprofessionalism in your business’s identity. Unless you have the first-hand knowledge of logo designing, take professional help to create a logo that best represents your business.

Get the right logo for your business from DreamLogoDesign

Make your business stand out from the crowd with the right logo through our logo creation service. You can learn more about it at http://dreamlogodesign.net/dev/portfolio/logo-design/. For custom logo design services, contact us.

7 Logo Mistakes To Avoid At All Cost

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Logo plays a crucial part in brand building; it’s what gives your business an identity. However, designing a logo involves the risks of making mistakes as well, and logo mistakes can have a negative impact on your business.

Here are 7 logo design mistakes to avoid:

1) Lacking originality
Originality is the one aspect you shouldn’t miss out on your logo. When you copy a logo design or use clip or stock art, you stand at an increased risk of litigation issues for your business. You might save expenses involved in opting for a professional service by using these images, but you risk ruining your brand’s reputation for the long run.

2) No concept behind the logo
You can use your business’s logo to convey a message. When you get the concept of the logo clear, you can precisely pitch in the right messaging and relate your logo to your business.

3) Lacking simplicity
Logos with a simple design are the most catchy. When your company’s logo is simple and appealing, customers can easily remember and identify your brand the next time they stumble upon the logo.

4) Lacking attention to detail
If there’s one factor that makes a logo great, then it is intricate detailing. When designing a logo for your business, you cannot afford to have poor scaling, inadequate colour texture, and improper aspect ratio.

5) Incorrect choice of colors
One of the common misconceptions about logo design is the more color in a logo, the more attractive it will be. More colors in a logo may be attractive but it certainly doesn’t help you create an identity for your business. Remember, it’s easy to memorize strong contrasts as compared to multiple colors.

6) Incorrect format
Creating and saving your business’s logo on standard formats such as JPG may create issues in the long run. For instance, you may not know the platforms where your logo will be used in the future and that it may not be supported. Save your logo as a PNG file or in a vector format such as AI or EPS.

7) Overdoing the design
It’s easy enough to get carried away with the logo design if an interesting idea/concept strikes you. However, overdoing the design of your logo can clutter its overall look. Also, the odds of making mistakes are more when the logo design is complex.

Get your business’s logo design done right with DreamLogoDesign

Take your business’ identity a notch higher with a logo that stands out. Get your business’s logo designed from us at http://dreamlogodesign.net/dev/portfolio/logo-design/.

How to Choose Colors for Your Logo?

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Humans are visual creatures; we have different perception to different colors. For instance, black can signify darkness or sophistication while white can indicate simplicity and cleanliness.
What this means for your logo design is you can experiment with different colors to decide which ones suit the best for your business.

Here are some tips on how to choose colors for your logo:

1. Single or multiple colors
The first step to bringing your logo to life is to decide whether you want to use a single color or multiple ones. And in case you are wondering which one is more effective, then the answer is both.
You can find plenty of examples of popular brands either having a mono-color logo or colorful logos. The general implication of using multiple colors in a logo is to symbolize diverseness of products or services.

2. Experiment with different logo versions
There’s no harm in experimenting with different logo versions such as black and white, monochrome, or multiple colors. Evaluate the different logo versions for the significance or connect they create. You can also hand over the different log version to your co-workers to gain valuable feedbacks.

3. Understand the significance of colors
Colors have their own significance. Understanding their implications will help you choose the right hues for your logo.

Red: red represents energy, passion, danger, heat, or aggression.

Blue: blue implies calmness, sincerity, professionalism, and integrity.

Green: green indicates naturalism, freshness, and growth.

White: white symbolizes cleanliness, purity, simplicity, and honesty.

Black: black can be ambiguous; it can represent class and sophistication as well as commonness and darkness.

Purple: purple implies dignity, luxury, royalty, and wisdom.

Pink: pink indicates fun and playfulness.

Get the right logo designed from DreamLogoDesign – one of the top logo design companies

We, at DreamLogoDesign.com, can create logos as per your direction – to ensure that they best represent your business. Learn more at http://dreamlogodesign.net/dev/portfolio/logo-design/.

Icon Trends That Will Gain Emphasis This Year

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The icon design industry has come along a very long way over a past few decades to reach new heights. As in most of the time, the startups and entrepreneurs require it to do branding of their services. Attractive Icons usually push the image of the company. It has the ability to make your brand name immortal in the hearts of millions. That is the reason why it keeps on changing with time. It has evolved a lot over a past few years to make your brand look apart and distinct from others.

So let’s see what are the most recent icon trends that are going to be used this year 2017:-

Complementary color gradients

Gradients are making a comeback in user interfaces, particularly in the field of icons despite their popularity of flat design. As the harsh linear gradients are losing its popularity. So again complementary color gradient make its mark in the industry to uplift a brand image.

Hand Drawn Icons

In one form or the other the hand-drawn iconography has come and gone over the last few decades. A number of designers have proved time & again that hand-drawn icons can be the most effective means to communicate your business message if it is being executed skillfully. As these icons able to provide a satisfying contrast to the clean and structured layout of an interface.

Staggered Gradients

Staggered gradients are very recent trends which are used at an increasing rate today. As it is the combination of smooth gradients with brighter staggered gradients which provides in-depth visual interest. That is the reason why staggered gradients are the most demanded design icon to be used by the brand.

Stars & speckles

It is the most prevailing icon trends which are practiced today. As styling of icons is done with subtle surrounding shapes. As U I designers find more & More creative ways to implement this effect as it is continuously gracing icon design industry in 2017.

Depth

It is the simplest form, as this trend includes adding depth through subtle shadows, bright impactful colors, and overlapping elements. To make your icon interesting and appealing towards the target audience.

Educational Logo – that reflects the ideology of an Institution

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Every sector today try to define them using a unique symbol. A well graphically designed logo can create an impression in the mind of its viewers. This sector imparts that thing which is priceless and the ultimate source of power of the entire human civilization that is knowledge.

So these service requires a sound recognition to operate it’s functionality smoothly & effectively. These industries don’t sell anything they just impart the knowledge in terms of money to build the future of a generation.

What can a logo do in Education sector?

Whenever the people try to contact your institute or organization they will first encounter with the logo. The contracting organization may be any board or university. Your signage will help to create a good impression in the minds of your potential students in the very first face. It can highlight the services in which your institution is a specialist. A logo defines the structure of an organization in case of schools & colleges like it is co-ed or only for either of them.

Choice of Images

Images play a very important role in defining the image of an institution while creating a logo. So it should be chosen judiciously and carefully. The basic mantra is that it should not reflect or highlight any rough attitude. The color selection should be sober and not very vibrant. It should reflect morality, not aggressiveness. The tone of imparting the message about that brand should be in done in a polite sense.

Choice of Text

The choice of text or the tagline of the schools or college logo should be as per with the personality of the institution. It should not violet the social norms of the society while branding their institution. Words should be used judiciously and carefully without hurting the sentiment of any community, caste or creed. Sometimes various old institution uses the time in their logo to highlight the longstanding achievement and the trustworthiness of that educational brand.

Typography

The typography which you use can say a lot about your institution.
Serif Typefaces can highlight that how old is your organization and its rich culture, heritage due to its traditional looks. It is meant for attracting old age learners or mature students group.
Helvetica & Aerial reflect the youth or young generation in abroad studies.
Novelty fonts are used in order to reflect the child education and nursery schools by using this. Actually, these fonts reflect playfulness and innocent nature which obviously reflect small children character.

An interesting typeface can reflect your brand nature easily. They can also become the center of attraction of your logo design to add value to it. This for each sector Logo has a unique identity in itself to reflect a brand image whether it is an educational sector or non-educational sector.

Indispensability Of A Professional Logo For Any Organization

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A logo probably is what is your face for you. And let’s face it: we always draw a notion about people depending on his face or appearance. Somewhat same is the case of a logo. Now the point is whether it should be a professional one or not?

Lets put it in this way, you are going to an interview and the job profile suits you best as per your eligibility and knowledge, and you have your resume written on crushed paper. In this case, no matter how strong candidate you are, the company will not even bother to continue with the interview process as the shabby resume will completely ruin your impression towards the related audience. A lot of experience will also be not enough to get selected.

The same situation will arise with your products and services. In spite of providing good quality, the target audience will take no interest in it. People tend to make a quick decision, the first impression for the prospective customers, clients, and suppliers is significant and that justifies how professional you are. The purpose is to built audience trust, and logo being the face of your business conveys that to the viewers.

However, a professional logo has many advantages than only creating a good impression. It serves as a reputation tool for your company in the long run. Have a glance at them:

Build the primary trust factor:

A customer before coming to your store or logging to your website, they get an impression about the brand, partially from the logo. If you go for a professional logo design, it’s more likely that the customers will think your business to be so.

Appealing to the new customers:

An efficient logo is versatile, communicating and attractive to the customers and all these required features combine in making the logo memorable. Then the remembering enables them to reach the brand at the required time.

Your logo solidifies consumer loyalty:

A logo is a tool that consistently promotes the company identity even after the brand identity is established. Use of the image in various formats and the repetitive creates its effectiveness. Familiarity or awareness is the key to flourish the business. In the world of business, it’s called consumer loyalty.
Ones you are a known brand, the glimpse of the logo will be good enough for the customer to relate to your brand creating a loyal customer base.

Surpass the competitors:

Just browse through your mobile or desktop you can see hundreds of brands that are unable to make a mark in the mind of the viewers. Making your brand distinct from the contenders is an extra edge that you can do with a unique and professional logo design.

Logo establishes ownership:

A logo is the brand ambassador or the signature of the company. It eliminates the chances of infringement or safeguards against forgeries. If any company ever tries to replicate or reproduce your brand’s logo you can sue the brand in consumer court.

Advanced Digital Marketing Tips To Achieve Great Popularity

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Every brand is employing digital marketing techniques to get the maximum exposure. The cover term digital marketing consists of various sections that combine together to make your brand visible in the web world in the best possible way. Creating the advanced strategy is the key factor. Google keeps on changing its algorithm for providing the user’s better and relevant information with that the SEO process also become advanced to cope with the change.

The website optimization should include the techniques that will make your business website user-friendly. The trends have been changing and it’s become a more meticulous task to get the top rank on the search result page. The following section provides some of the tips that can make your business shine.

Live Streaming

From the previous year, live streaming came up as an effective tool for marketing. Even the most used social media platform Facebook started live streaming service called ‘Facebook live’. Twitter is also not behind it made the process much easier with the app related to it. The beginning was marked by the concept of Periscope.

Short-lasting contents

This type of ephemeral or short-lasting contents is being seen on the web since the last of 2016. Even Instagram launched a service called Instagram Stories. These contents remain on the web for some time and then disappears. Firstly that comes to your mind must be something like Snapchat. Keeping a content for 24 hours and removing it may sound uninteresting but viewers like it. This the reason Instagram Stories came into the picture.
It doesn’t have to be made into an over-edited copy can be written in a casual tone and masses love that. Emphasizing the human values of the company will help and including a video relating to your product or services can be more attractive.

Influencer marketing

According to the report of e-Marketer various brands uncured $570 in this technique only on Instagram. The thing is the ‘word of mouth’. We know this is one of the best marketing processes. So, the influencer opining good about your brand online will impress the followers to a greater extent as they have their image and people see them as idols or trendsetters. Find the niche influencers who have an interest in your service type. It’s cost-effective way too.

The techniques have to be changed based on the trends and the search engine requirements. Making the website that is helpful for the user is liked by the search engine too. So relevant information in the content which should be unique can hold the visitors. The business website should have all the features that a makes the users interested in the topic in it.

Get A Striking Recognition For Your Business – Logo Design

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A logo is not only the face of a brand but has a lot to do with making the business popular among the target demography. It is obviously one of the main elements that act as a promotional tool to build a brand consistency. Taking help of software to design a logo can just get you design but will not be enough effective to impress the audience. Moreover, the cliched design due to the limitation of themes and other elements in the selected process will make it overlooked by people.

To make a mark in the regularly growing competitive market, the logo must be unique, innovative, professional and simple. Creativity rules, and expert logo design firms can provide you the required type that the audience can associate with it and you get sales.

If you think a logo to be just a sign or symbol that can be done in any way, then its a wrong perception and getting it made without precision can’t serve the purpose. As thinking this doing it yourself or trying out or getting it created by someone who is unaware of the expertise needed to create a great logo design in its aesthetic sense.

First making your company recognizable with that particular creative, you can say, is a meticulous task. You have to use it through all your promotional campaigns so it must be versatile. You can opt for the digital campaign or print medium or any other means but the brand face should equally look flawless whether represented in any format.

As per the logo design experts, a logo should look as great as in grey scales and can be used with the required look and feel. The famous logo’s like ‘Swoosh’ of Nike, the apple of Apple are just recognized with the sign, even the brand name is not required, such should be the appeal of the logo design.
It has to be innovative and must possess some features that must tell ‘what you do?’ ‘what benefits you can provide?’ who are you? This information should be dealt subtly to imbibe in the logo that too in a creative light. Hence, it is clear that you always need a designing expert or help of logo design firm to get the desired quality logo.

When a logo is created every minute aspects has to be thought upon beginning from the selection of the color tone, typography, mainly the complete concept should be so created that it can address the target audience subtly. As it is seen in the Logo of FedEx. The arrow formed in between the letter ‘E’ and ‘x’ shows the companies dedication to be fast and steady in delivering the consignments.

With this one can relate and understand their message behind.

Some Iconic Logo Design Inspiring The Creative Spirit In You

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A logo is nor simply a symbol or sign, rather it has a story or message in it. We all have the likeness find out something subtle in any concept. Similarly, every brand face has a hidden message in it which can be very intricately depicted by the professional logo designers to give the brand the extra appeal that can entice audience easily. The logos do not allow a lot of space or room to describe your business specialty as a nuance. You can’t implement too many elements as this can make the look messy and confusing. Hence a logo must convey what you do in an implicit way yet conveying the message in it loud and clear.

Let me make the thing easy for you here is a list of some of the most popular brands that will help your creative juices flow and enable to understand the concept of hidden story behind. The internationally famous logos like FedEx, Sony Vaio, Formula 1, Amazon, Le Tour de France and Toblerone, all have meticulous use of color, concept and negative space.

FedEx – this logo was created in the 1994 and the bold colors orange and purple made it popular among the target audience but the specialty was the forward pointing arrow symbol creatively created between the alphabet “E” and “X” in the logo, implying they are always on a go to reach the consignments to their clients and customers.

Sony Vaio – this one is a prominent example of hidden meaning or story as it is very smartly crafted. It is a superb combination of analog and digital technology in one, where V and A denote an analog wave, I and O denote binary from the world of computer or digital significance. Whereas logo of Formula 1 is not so diverse yet very attractive, The bold shape of F and the red flag like pattern implies speed and you can see it as one when you see the negative space.

Le Tour de – This one looks so unusual yet so clearly conveys the meaning to the people and it has two subliminal messages. We can see a cyclist in the logo easily the second yellow colored circle denotes that some phases of the race take place only during daytime. The letters T, O, and U, represent the bike too.

Toblerone – It began in Bern, Switzerland by the Jean Tobler and the logo is combination “Tobler” and “Torrone” which is Italian means honey and almond nougat. This implies the rich taste of the chocolate. The white bear hidden in the shape of the mountain is also done by the use of negative space in the logo design.

These excellent examples must have filled you with different ideas for your or your clients business logo right? We know your answer is yes as all these logos are simple yet so meaningfully communicate their brand’s specialty.

Print Design – to invest or not – Clarifying Here

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A lot of debate and discussion can be found on the internet about print design is still an effective marketing tool. But, what we observe closely the brand promotion techniques at present there is a lot of use of print material for promoting not only brands but events, functions, trade fair and so on. Denying the fact that it is a conventional tool has lost its impact for impressing the audience. From the large banner, billboard designs displayed proved it works successfully even for renowned companies. It all depends on how perfectly has it been created meaning to every required aspect.

A print design that lacks the fine features, loses its appeal and doesn’t serve the purpose at all. The design should be unique and bang-on describe the message to the audience to create the magic. We all know ‘picture speaks more than words and in this case, you have ample of room to use images, graphic design, sign, symbols. Not everyone has access to the internet, so how will they have the awareness about the product and services that you are offering. The gap can be covered with the help of professional print designing. Having talked about the significance of the print material now let’s see the intricate factors that can be implemented for impactful design.

Don’t go for gimmicks for any reason:

Gimmick may sound a little rude, but that true never take the support of gimmicks for getting the concept culminate. This will give a cheap look. Ensure that it is relevant to the concept and created with uniqueness.

Add some charisma:

With the simple design convey multi-layered meaning where it suits, or add something charismatic. Try to implement the rational approach for describing the message with a hint difference or human touch.

Stick to the concept:

If you are doing a project for yourself, strip to the very idea and make it sublimate to the one word or picture or that can put the thing clear into the minds of the target audience with a glance. If you feel it is not appropriate with this clarity to the essence then scrap it, and create the perfect one.

Wise use of space:

In print designing, not only the image but playing with the white space is of eminence. For effective communication, wise use of negative space can be meticulous. It can be used as the contrasting background to hoard the attention to the main matter utmost.

Feedback from the client for the final layout:

While creating the print design, mock up the plan and create a rough layout and take the opinion fro the client for every new project. A Collaborative working atmosphere will enhance the clients’ trust and you will get the perfect idea of conveying the message with finesse.

A perfect concept and flawless print design can communicate well the brand essence to the audience, removing the chances of getting unnoticed.

Walking Promotions: 4 Ways t-shirts Can Advertise Your Brand

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In present digital world, you can think the old school of promotion process doesn’t hold weight. But a review conducted by the Advertising Specialty Institute (ASI) on the demographics of branded t-shirts it provided that clothing is an amazing way to promote your business to wide recognition. The study also showed t-shirts were the most popular item to impact youngsters (21 to 34 age).

So here are some of the ways how you can end with a successful promotional process through t-shirts:

Show Your Commitment to Your Brand
T-shirts are an outstanding way to focus on your commitment towards your brand. If you have a physical shop, it depends on walk-in customers, and t-shirts can help them to quickly locate a staff member. It also a great way to present your message that you do care about the brand’s outward impression.

Reinforce Teamwork

When your staff will take part in team-building efforts inside or outside the workplace, a branded t-shirt can infuse the spirit of loyalty among employees. While you organize a lunch for the staff or employees recognizing their hard work, you can provide them with your branded t-shirts that will make people understand you care for them and will be grassroots advertising.

Strengthen Your Community

Do you participate in community-building events like fundraisers, athletic, exhibitions? You can always show you commitment in building relationships among local people and businesses. If you partner with other local businesses near to your location to boost youth events, local athletics, a and brand becomes well recognized for its endeavor.

Increase Your Exposure

How much will it expense you for a billboard advertisement? Probably it will cost you much more than a branded t-shirts for staff. Brand t-shirts are a cost-efficient way to improve your company’s exposure and increase awareness about your brand. People go to various places and many circles of society – business, community, arts and recreational and so on. T-shirt means where one goes wearing it your brand gets promoted and the investment being very less as compared to the boost it provides to your business.

So when you’re looking to boost recognition of a new brand, increase exposure for an established business, build team spirit, or help customers identify staff members, branded t-shirts provide the cost-effective solution you need.

What Is Google’s Maccabees Update And What Are Impacts?

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Recently it has been a talk in the world of SEO about the latest algorithm change by Google and it has been confirmed December 12th and it is named as Maccabees Update. Though previously marketers seemed confused about the impact it has and with various prevailing rumors about the purpose, it was directed for. Some had the opinion that it affected affiliate sites, others are saying this is specific to e-commerce websites such as category structure, yet another set saying it as a bug with the algorithm showing bad quality sites. A lot of assumptions are hovering around.

After a lot of speculations let’s take a look at Maccabees update (previously called Fred)?

The update rolled didn’t have a formal name, so it was named Fred. But Barry Schwartz named it Maccabees in acceptance of Hanukkah and the was followed by all the digital market experts.

What does this update actually do?

The core algorithm changes can be various, some of the expectations are:
Algorithms that finds the relevance factor of a search query to a website
To see the change in how a link to a website should score. That is, some links start with counting less or other links can count more. This can end in re-ranking of some kind of sites. Websites that are based on one link can be assailable if that type is devalued.
Focus can be on the page content scoring. For instance, if someone searches for any informational content, in that case, commercial sites may be considered irrelevant.

What is the update all about and what are the impacts?

The first evident result of the Maccabees update was seen on December 12 and the impact is not vast. The report of evidence provided that many affiliate category website is affected by it. Normal e-commerce websites have not been impacted on the same level but some have marked a drop in traffic, but e-commerce sites appear to be less to that effect.

It is alluring to know updates to the core algorithm as targeting a definite type of site. Though, according to Googles spokesperson, these updates are done to enhance relevancy. Hence, from the above-discussed matter, improvements to on-page or off-page relevance signals, and probably both.

Here are some of the hovering conceptions and counterarguments:

Maccabees update is connected to mobile-first: this hypothesis has been overruled as some have reported that their websites are responsive and others have said they have not observed any increase in Google’s mobile bot.

Desktop visibility impacted more than mobile visibility: this is an engrossing hypothesis but some have said the opposite.

5 Expert Tips For Creating Impressive Logo Design

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To create an appealing logo design a proper amalgamation of design skills, creative theory and deft application. Any design expert worth their salt can design an apt-for-purpose logo but to master the complete technique takes time. Though logo design is a small part of the branding process, but is the prime aspect as its the brand face or centerpiece of a brand.

Talking to industry experts about the detailing of logo designing and what are the features that makes logo perfect for the purpose. Here are some of the tips that will help you to enhance your branding effort starting from the research, in different phases of logo crafting and finally application of the logo.

Understand your competition

Even before you start drafting the concept of the logo make sure that you know your target audience well. You must take information about the contenders to begin with. Analyse all the close competitive sets and try to know the trend. Well, we can see in most of the cases of a popular logo design eschewing the trends and thinking out of box has made it a hit.

Ask the right questions

Creating an effective strategy is getting eminent to the branding process. When applying practically you will have to start from asking relevant questions like:

Why are we here?
What do we do, and how do we do it?
What makes us different?
What’s our personality?

Stay flexible during the process

once you are ready with the strategy it in no way means you can’t add or modify it for better results. As per Johnson, the process can be two-way street. Sometimes the strategies that seems proper as a concept fail to be effective in practicality when visualized, so it is okay that you input some changes and keep it flexible for the better adaptability.

Respect a brand’s heritage

“It’s vital to put your ego to one side and not dismiss designs created by others – and in doing so consider evolution as well as revolution,” argued North co-founder Stephen Gilmore in an essay in Computer Arts issue 259.

Keep it mind that logo is just one element

According to Bruce Duckworth and Mark Bonner (Brand Impact Awards judges) logo design is inevitably the first thing too be noticed different strategies can have different touch points can be used in any format, it is only a part of the branding. Keeping account of this in mind you can create a logo with required versatility and flexibility.

Trending Book Cover Designs For 2018

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An enticing book cover is always helpful in attracting the viewers. It must have the features or properties that can reveal and connect to the content in it. Though like every graphical aspect undergoes certain changes and some elements or design techniques acquire people’s as well as industry experts’ preferences creating trends. Likewise, the coming year is also going to have some styles that can appeal people better and reach the popularity.

The ingenuous trending book cover designs for 2018 that will be dominating:

Bold typography

Loud, attention-seeking fonts have been trending since last few years and give no signs of losing popularity. The most of the space available on a cover page is utilized by the text in the use of bold typography. Capitalized alphabets actually scream at the lookers in a distinct way to be appealing to them – sometimes the complete title. A famous author Jonathan Safran Foer is well known for choosing typographic covers. The style is evolving and in 2018 the refinement it has undergone is in place of clean typography, keep an eye for organic touches from print, such as brushstroke letters and also we can see the use of obfuscate portions of text with a different pattern.

Minimalist covers

Minimalist cover designs subtly claim attention. On the other end of the subject, designers are shunning the busy look and preferring to create something quite yet functionally minimalist cover designs. This style is not engaging in bigger letters and patterns but emphasizes on a single element and allow it to get the focus.

Hand-drawn covers

This is the revolutionary idea that is making way through the running year to 2018. It engulfs a great range of covers from novels to children’s book, illustrated covers have been rampantly used since last year. Approaching year can see a bent away from the intense girly, floral designs to an encompassing of cool and edgy, androgynous trend.

The seventies and eighties designs

The styles of 70’s and 80’s are again in popularity. It brings back the memories of the past with nostalgia when things were simpler. TV’s were overrun with the shows and book covers also reflected that. 2018 will again give us back the past essence of fonts, color selections, and images. Large 70’s fonts, like Rage and Goodbye Vitamin, seems general in the modern bookshelf as from 1976.

Millennial Pink

Millennial pink is a well-accepted term for the present kind of muted pinks in the dusty or greyed rose family that has been chosen by the internet-savvy brands from the past few months. While you can well observe that it is unavoidable to surf the internet, millennial pink has spread its reach to the book cover arena too, specifically those geared to women.

5 Vital Questions To Ask While You Opt For A Professional Logo

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Outstanding logos are recognized even at a single glance and they possess features to be memorable too. Examples like Nike’s swoosh and Apple’s a bite taken apple is eye-catching. Both the brands have the logo designs that are unique and consistently work as a potential logo should: provides innovation, stands out in the crowd, most prominently intrigues customers which leads to sales.

We are all aware of some iconic logos, but we are not aware of how are they created. The complete process of conceptualization to the final point there are various steps to be considered and when you go for a professional service for it, you must ask them about these:

How many types of logos are there?

Generally, there are four types –

Wordmarks – As the name suggests it only with different patterns of words like multi-letter abbreviation logotypes. Some examples can be more explaining Ebay, Google, and IBM

Letterform – These logos include a single letter. Example Honda, Uber, and McDonald’s.

Pictorial Logo – this form of logo generally have illustrated symbols of known things. Examples – Twitter and Starbucks.

Abstract Logo – they actually don’t represent anything otherwise recognizable, just as an abstract art. The best example can be the Logo of Nike.

What is the type of logo that will be best for my company?

The most difficult part is there is no fixed type of logo that will work for every industry type. What will suit completely depends on the name and message you want to convey through it seen through the designer’s eye. For instance, if your company name is a smaller one, a wordmark logo can serve the purpose better, like eBay. The abstract form of the logo makes the name memorable for the customers.

What are the important points of business that my logo should convey?

The logo – its color, design, shape – all should evoke an essence of your brand and convey what your is all about. Wheeler says “When people look at it, they should get a feel for your brand personality and your distinctive point of view.” They should recognize that you are a level up and different from the other contenders.
Amazon’s logo has “a” to “z” with an arrow below which implies a smile and as they provide everything so it’s a to z.

What are the suiting colors?

Color is eminently important. According to the industry experts, it is better not use the same colors as the closest competitors do for their logos. Use different color tones for giving psychological punches. Like red in KFC’s logo signifies hot and spicy food, yellow is happiness, energy and can be used for the health-related companies.

What fonts should I consider?

The fonts are also a significant element in a logo. Selecting a fancy logo can’t serve the purpose but must be easily readable from a distance too. None likes to squint while looking at the logo so the size and shape of the font mater. For example, a law firm which is related honor-ability, justice, and can be described best with bold fonts and for toy company or candy shop playful fonts can be very viewer engaging.