{"id":9,"date":"2020-02-27T06:37:59","date_gmt":"2020-02-27T06:37:59","guid":{"rendered":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/?page_id=9"},"modified":"2020-02-28T14:26:23","modified_gmt":"2020-02-28T14:26:23","slug":"google-advertising","status":"publish","type":"page","link":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/google-advertising\/","title":{"rendered":"Google Advertising"},"content":{"rendered":"<p>[vc_row el_class=&#8221;pgtpcmn_sec&#8221; el_id=&#8221;pgtpdiv&#8221;][vc_column][vc_custom_heading text=&#8221;People are looking<br \/>\nto buy your product or service now! <strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;gadvrtgtp_para cmnhm_para text-center&#8221;]It really is that simple! There are people searching on google every day who are ready and willing to buy your product or service.[\/vc_column_text][vc_column_text el_class=&#8221;gadvrtgtp_para cmnhm_para text-center&#8221;]Getting in front of them isn&#8217;t that hard &#8211; it&#8217;s quite simple to set up a google adwords account and attach a credit card to and start spending money. [\/vc_column_text][vc_column_text el_class=&#8221;gadvrtgtp_para cmnhm_para text-center&#8221;]Getting results from your google adword campaigns is a different story.[\/vc_column_text][vc_column_text el_class=&#8221;gadvrtgtp_para spcl_para cmnhm_para text-center&#8221;]\u201cThere is a huge difference between being on google and being successful on google\u201d[\/vc_column_text][vc_column_text el_class=&#8221;gadvrtgtp_para cmnhm_para text-center&#8221;]If you set up Google Ads campaigns without knowing how to find the right keywords, target audience, know how to write good ad copy and even set up proper tracking, then it\u2019s very likely you won&#8217;t find much success with<br \/>\nyour Google campaigns.[\/vc_column_text][vc_column_text el_class=&#8221;gadvrtgtp_para cmnhm_para text-center&#8221;]We want to work with you, and we are completely transparent on how we are going to get your results with Google Ads.[\/vc_column_text][vc_btn title=&#8221;Get Started&#8221; align=&#8221;center&#8221; el_class=&#8221;pgtpgtstrd_btn&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;whygglntwrk&#8221;][vc_column][vc_custom_heading text=&#8221;Why Google Doesn&#8217;t Work <strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;whygglntwrk_para cmnhm_para text-center&#8221;]There are so many factors involved in Google Adwords. Everything from installing tracking codes, to optimisation,<br \/>\nto simply picking the right key words. [\/vc_column_text][vc_column_text el_class=&#8221;whygglntwrk_para cmnhm_para text-center&#8221;]It\u2019s not hard to set up a Google Adwords account, set a budget, and then come back in a couple of days and see some clicks on your adverts &#8211; only to then realize they didn&#8217;t result in any leads, and you\u2019ve just lost a substantial amount of money with nothing to show for it.[\/vc_column_text][vc_column_text el_class=&#8221;whygglntwrk_para cmnhm_para text-center&#8221;]In fact, this is the most common thing we hear from people who have done their own or outsourced it to a third party.[\/vc_column_text][vc_column_text el_class=&#8221;whygglntwrk_para cmnhm_para text-center&#8221;]\u201cIt just doesn&#8217;t work for my industry\u201d &#8211; and this might be true to an extent, but If your competitors are using Google Adwords then they must believe it gives them an advantage in some way &#8211; otherwise why would they keep investing money into it?[\/vc_column_text][vc_column_text el_class=&#8221;whygglntwrk_para cmnhm_para text-center&#8221;]To make a Google campaign work and compete strongly against your competitors you need to work with a team that lives, breathes and understands Google &#8211; back to front, front to back and sideways too![\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;whygglwrk&#8221;][vc_column][vc_custom_heading text=&#8221;Why Google Works<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;whygglwrk_para quted_para cmnhm_para text-center&#8221;]\u201cTraffic on demand\u201d[\/vc_column_text][vc_column_text el_class=&#8221;whygglwrk_para cmnhm_para text-center&#8221;]It\u2019s not hard to set up a Google Adwords account, set a budget, and then come back in a couple of days and see some clicks on your adverts &#8211; only to then realize they didn&#8217;t result in any leads, and you\u2019ve just lost a substantial amount of money with nothing to show for it.[\/vc_column_text][vc_column_text el_class=&#8221;whygglwrk_para cmnhm_para text-center&#8221;]Social media platforms such as Facebook and Instagram are where people go to be entertained. [\/vc_column_text][vc_column_text el_class=&#8221;whygglwrk_para cmnhm_para text-center&#8221;]People go to Google because they have a very specific problem that they are looking to solve. Being on the front page of Google means your business is in front of those people at the right time in the right place. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;whtwedo_extra&#8221;][vc_column][vc_custom_heading text=&#8221;What do we do differently?<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;whtwedoextra_oddpara&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;relres_pra cmnhm_para&#8221;]Original content is the key. When people go to Google, they are simply looking at content. What is a very complicated marketing problem to solve can be easily summed up as such:<br \/>\nImportant words on a page link to websites that have relevant content that hopefully provides the solution to their problem or query.[\/vc_column_text][vc_column_text el_class=&#8221;relres_pra cmnhm_para&#8221;]Whilst working closely with you and analysing your competitors and your industry as a whole, we will dive deep into your digital profile to discover what is working and what is not. This is what sets us apart, our thorough analyses and the dedication to work diligently on your account until we have found the winning formula that will get your results. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;171&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;whtwedoextra_evnpara&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;172&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;relres_pra cmnhm_para&#8221;]Juts because the Search Bar looks simple, don\u2019t be fooled!<br \/>\nWhen you type a keyword into that Search Bar looking for the solution to your problem or query, there is a very complex and sophisticated process going on to identify which results to show you once the search is complete.[\/vc_column_text][vc_column_text el_class=&#8221;relres_pra cmnhm_para&#8221;]When you pay for Google Adverts, you actively participate in this &#8211; everything from conversion tracking, machine learning, past management history and add copy is going to dictate how well your adverts do.[\/vc_column_text][vc_column_text el_class=&#8221;relres_pra cmnhm_para&#8221;]It\u2019s no longer just the Google Search Bar; your display, YouTube advertising, remarketing, shopping and multi campaign dynamics are just some of the complexities that come into play.[\/vc_column_text][vc_column_text el_class=&#8221;relres_pra cmnhm_para&#8221;]And thats where we come in! We take all of these factors into account, and make sure that the results you get from Google Adwords are worth every penny.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;gadvrtprcss_bx&#8221;][vc_column][vc_custom_heading text=&#8221;Process<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;gadvt_prcsspra cmnhm_para text-center&#8221;]Just setting up an ad campaign is not going to work for your business.It takes a thorough knowledge of your industry, your competitors and all products\/services on offer to really execute an effective Google campaign.[\/vc_column_text][vc_column_text el_class=&#8221;gadvt_prcsspra cmnhm_para text-center&#8221;]When you start with us the first thing we do is set up a 45 minute onboarding call, either in person, over the phone or via Skype to get a good understanding of your business, and really dive deep together to discover what is and isn&#8217;t going to work.[\/vc_column_text][vc_column_text el_class=&#8221;gadvt_prcsspra cmnhm_para text-center&#8221;]After that call your work here is done &#8211; and it\u2019s time for us to go away and do all the heavy lifting in the background to make sure your money is going to good use. In real terms, that means more leads in your business.[\/vc_column_text][vc_column_text el_class=&#8221;gadvt_prcsspra cmnhm_para text-center&#8221;]Each and every month you will receive comprehensive reporting with detailed analytics explaining your accounts\u2019<br \/>\nperformance.[\/vc_column_text][vc_column_text el_class=&#8221;gadvt_prcsspra cmnhm_para text-center&#8221;]Your success is our success, attention to detail is what will get your results and our team will work with you closely to achieve everything you could hope for.[\/vc_column_text][vc_btn title=&#8221;Schedule Consultation&#8221; align=&#8221;center&#8221; el_class=&#8221;pgtpgtstrd_btn&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;relrslt_bx&#8221;][vc_column][vc_custom_heading text=&#8221;Process<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;relres_pra cmnhm_para text-center&#8221;]It\u2019s easy to say \u2018we get you results\u2019, but we like our work to speak for itself! Many people in our industry make empty promises, but at Original Media every part of your campaign is closely monitored to make sure you get optimal results.[\/vc_column_text][vc_column_text el_class=&#8221;relres_pra cmnhm_para text-center&#8221;]See our case study below one from one of our happy clients, who was getting sales at a industry record-low of $27 per lead ( while most companies are converting sales at $50 per lead). [\/vc_column_text][vc_single_image image=&#8221;169&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;pgtpcmn_sec&#8221; el_id=&#8221;pgtpdiv&#8221;][vc_column][vc_custom_heading text=&#8221;People are looking to buy your product or service now! .&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;gadvrtgtp_para cmnhm_para text-center&#8221;]It really is that simple! There are people searching on google every day who are ready and willing to buy your product or service.[\/vc_column_text][vc_column_text el_class=&#8221;gadvrtgtp_para cmnhm_para text-center&#8221;]Getting in front of them isn&#8217;t that hard &#8211; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/google-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google Advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/custom-page.php","meta":[],"_links":{"self":[{"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/pages\/9"}],"collection":[{"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":13,"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":173,"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/pages\/9\/revisions\/173"}],"wp:attachment":[{"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}