{"id":11,"date":"2020-02-27T06:38:17","date_gmt":"2020-02-27T06:38:17","guid":{"rendered":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/?page_id=11"},"modified":"2020-02-28T15:14:56","modified_gmt":"2020-02-28T15:14:56","slug":"facebook-page","status":"publish","type":"page","link":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/facebook-page\/","title":{"rendered":"Facebook Page"},"content":{"rendered":"<p>[vc_row el_class=&#8221;pgtpcmn_sec&#8221; el_id=&#8221;pgtpdiv&#8221;][vc_column][vc_custom_heading text=&#8221;Social media marketing<br \/>\nis interruption marketing<br \/>\ndone at it\u2019s best<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;fbpgtp_para cmnhm_para text-center&#8221;]No different to being handed a flyers in a busy mall or seeing a billboard on a busy highway, you never actually gave permission to be advertised to &#8211; but if it\u2019s something you\u2019re actually interested in, then you\u2019ll most likely look at that billboard or take that flyer.[\/vc_column_text][vc_column_text el_class=&#8221;fbpgtp_para cmnhm_para text-center&#8221;]Social Media Marketing is quite similar, but instead of handing out your flyers to a small sample of people (who may or may not fall in your target market,) Facebooks\u2019 complex algorithm has the ability to cut straight through the noise, and put your ad directly in front of your most likely future customers.[\/vc_column_text][vc_column_text el_class=&#8221;fbpgtp_para cmnhm_para text-center&#8221;]All we need to know is who your ideal clients are, and we can very quickly work out if Facebook marketing is the right option for you.[\/vc_column_text][vc_btn title=&#8221;Get a Started&#8221; align=&#8221;center&#8221; el_class=&#8221;pgtpgtstrd_btn&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;actlywrkbx&#8221;][vc_column][vc_custom_heading text=&#8221;Does Social Media Advertising<br \/>\nactually work?<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;dsactlywrk_para cmnhm_para text-center&#8221;]Absolutely it does! We have helped companies scale their business capabilities far beyond their expectations using<br \/>\nFacebook and Instagram advertising.[\/vc_column_text][vc_column_text el_class=&#8221;dsactlywrk_para cmnhm_para text-center&#8221;]Does that mean it works for everyone?[\/vc_column_text][vc_column_text el_class=&#8221;dsactlywrk_para cmnhm_para text-center&#8221;]Truthfully: no, it doesn&#8217;t work for every business. There are businesses that can really excel using Social Media advertising, and there are businesses that can waste a lot of money forno return on their advertising spend.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;wtbsnswrktfr_it&#8221;][vc_column][vc_custom_heading text=&#8221;What business does it work for?<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;wtbsnswrk_para cmnhm_para text-center&#8221;]We work very closely with e-commerce brands (businesses that can sell products online), service business (to generate leads) and online course providers who have all seen incredible growth and scaling from Facebook advertisements, but these results have come off the back of careful strategising, planning and execution of complex sales funnels with compelling content, highly engaging landing pages and layered retargeting, all of which is carefully managed on a daily basis.[\/vc_column_text][vc_column_text el_class=&#8221;wtbsnswrk_para cmnhm_para text-center&#8221;]Before starting any Facebook campaign with any of our clients we need to make sure they fully understand the complexity<br \/>\nof Social Media Advertising.[\/vc_column_text][vc_custom_heading text=&#8221;How it all works<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;hwwrk_oddbx&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]Likes, Likes, Likes! If only it were that easy to just get people to like your page then turn them into potential clients.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]The reality is \u2018ikes\u2019 are just a vanity measure. The amount of people that like your page or post does not anyway equity in the amount of sales you are going to make.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]What is more important to understand is that there are categories of people who use Facebook and Instagram in different ways. Some people like posts, other people like pages, some people share posts while other keep their views to themselves but will still quite happily check your page out &#8211; and then there are those who will happily comment on everything all day every day.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]Understanding this is the first step to figuring out the complex advertising platform that is Facebook.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;181&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;likeimg_rght&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;hwwrk_evenbx&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;182&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;likeimg_lft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;hwwrkevn_para_lft cmnhm_para text-center&#8221;]It\u2019s all about targeting right? Target the right people who have the interest in that fit your target market and you\u2019ll make money. That&#8217;s what Facebook is all about right?<br \/>\nThe reality is everyone has the same access to the same targeting, which means for the most part your targeting is going to be on the same level as your competitors.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrkevn_para_lft cmnhm_para text-center&#8221;]Targeting is an important part of the social media marketing equation, but it\u2019s only one side of this equation.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrkevn_para_lft cmnhm_para text-center&#8221;]So it must be the adverts then, right?[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;hwwrk_oddbx&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]You might have heard the abbreviation \u201cCTR\u201d, which stands for \u2018click though rate.\u2019 In layman&#8217;s terms, it means how many people actually click on your advert.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]Your advert is a make up of both content and imagery such as pictures and\/or videos.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]The more engaging the content and imagery, the more likely people are going to click on your advert.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]Surprisingly enough it\u2019s not that hard to get people to click on your advert, but a good CTR doesn&#8217;t necessarily equal more leads and sales.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrksodd_para_lft cmnhm_para text-center&#8221;]People love window shopping in real life, and in the digital world this is no different.<br \/>\nWe always want to see what lies on the other side of the adverts, but that doesn&#8217;t mean we want to buy now or even necessarily any time at all![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;184&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;likeimg_rght&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;hwwrkthnbx&#8221;][vc_column][vc_custom_heading text=&#8221;So how does it work then?!<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl hwdswrkthn&#8221;][vc_custom_heading text=&#8221;What matters&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;smihdng&#8221;][vc_column_text el_class=&#8221;hwwrkthn_para cmnhm_para text-center&#8221;]The truth is: to run a successful social media campaign it takes a mixture of picking the right audience to advertise to (a.k.a people who like to \u201clike\u201d VS people who like to \u201cshare\u201d) the right target market set, and then making sure your advert is compelling enough to entice the right person at the right time to go through to your landing page and make a purchase &#8211; or at least leave their contact details.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrkthn_para cmnhm_para text-center&#8221;]This combination combined with re-targeting the right message at the right time is the winning formula to getting results with social media advertising.[\/vc_column_text][vc_column_text el_class=&#8221;hwwrkthn_para cmnhm_para text-center&#8221;]Much like anything in the digital landscape, it can be a very complex process to get right, and we need to know if we can guarantee your business great results before we begin working together &#8211; and that means discovering more about your business!. [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;prmsebx&#8221;][vc_column][vc_custom_heading text=&#8221;Our Promise<strong>.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl prmsttl&#8221;][vc_column_text el_class=&#8221;prmse_para cmnhm_para text-center&#8221;]When working with clients there are multiple things to take into consideration: Which products and services<br \/>\nto advertise?Should we use lead forms, or concentrate on brand awareness and retargeting?<br \/>\nDo we set up a complex funnel that will nurture your prospects? [\/vc_column_text][vc_column_text el_class=&#8221;prmse_para cmnhm_para text-center&#8221;]To work out if our winning social media marketing formula is going to work for you we will first audit your current advertising history, as well as doing our own in-depth research on your industry as a whole.[\/vc_column_text][vc_column_text el_class=&#8221;prmse_para cmnhm_para text-center&#8221;]When you start with us the first thing we are going to do is set up a 45 minute onboarding call either in person, over the phone or via Skype call so as to get a good understanding of your business, and really dive deep together to discover what is and isn&#8217;t going to work.[\/vc_column_text][vc_btn title=&#8221;Get Started&#8221; align=&#8221;center&#8221; el_class=&#8221;pgtpgtstrd_btn&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;pgtpcmn_sec&#8221; el_id=&#8221;pgtpdiv&#8221;][vc_column][vc_custom_heading text=&#8221;Social media marketing is interruption marketing done at it\u2019s best.&#8221; font_container=&#8221;tag:h2|font_size:69px|text_align:center|line_height:68px&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;pgsmittl seowrkttl&#8221;][vc_column_text el_class=&#8221;fbpgtp_para cmnhm_para text-center&#8221;]No different to being handed a flyers in a busy mall or seeing a billboard on a busy highway, you never actually gave permission to be advertised to &#8211; but if it\u2019s something you\u2019re actually interested &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/facebook-page\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook Page&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/custom-page.php","meta":[],"_links":{"self":[{"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/pages\/11"}],"collection":[{"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":12,"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":187,"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/pages\/11\/revisions\/187"}],"wp:attachment":[{"href":"http:\/\/dreamlogodesign.net\/dev\/originalmedia\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}